Graphic Village Named Official Print Marketing Solutions Company of Rahal Letterman Lanigan Racing

ZIONSVILLE, Ind. (April 26, 2023) – Rahal Letterman Lanigan Racing (RLL) announced today that Graphic Village, a leading Midwest print marketing solutions provider, with facilities in Cincinnati, Chicago, Louisville and Indiana, has joined the team as the Official Print Marketing Solutions company in a multi-year agreement. “We are thrilled to partner with the Rahal Letterman Lanigan […]

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Trade Shows Are Back! 5 Print Channels to Use

Trade shows have been a staple of businesses’ marketing strategies for decades. While these in-person events declined during the pandemic, they are now on the rebound, allowing companies to take advantage of fresh, new opportunities. With 82% of trade show attendees having buying power, it’s easy to see why businesses are excited. Preparing for a

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Seeing is Believing, but “Touch” Closes the Deal: Enhancing Package Design via Tactile Marketing

In today’s digital age, it’s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their

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Streamlining the Design Process: How AI Tools are Transforming Graphic Design

Creatives have always been on the lookout for new tools and technologies that can help augment creativity – creating better designs in less time. With the advent of artificial intelligence (AI), designers now have access to tools that can not only speed up design processes, but also help push boundaries and create designs that are

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GV Pulse: GV Brings CAMI Technologies’ Personalized Video Communication Platform to Clients!

CAMI Technologies has developed a video communication platform that prioritizes personal engagement through its patent-pending QR code technology, CAMIcodes. CAMI allows brands to develop targeted, authentic videos to quickly reach their target audiences while also allowing consumers to connect with family and friends. The team at GV is proud to announce that, as a preferred

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Scanning the Shelves: When a fraction of a second means everything.

Want to know just how quickly customers make decisions about products on the retail shelf? Turn to eye-tracking studies. In these studies, participants wear special head gear that tracks their eye movements. Eye tracking measures three things: The amount of time, in seconds, spent on average by participants fixating on each item. The time, in

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Graphic Village Honored with Fifteen 2023 Print Excellence Awards

Graphic Village is proud to announce that they were awarded fifteen 2023 Print Excellence Awards from Graphic Media Alliance (GMA) at the 2023 Southern Region Print Week reception on March 2, 2023. Each year, GMA holds its Print Excellence Awards competition to recognize Ohio, Michigan and northern Kentucky printers who have demonstrated printing excellence in

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Why Our Brains Prefer Direct Mail Over Email

Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: These studies consistently find that while email is an important

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