Thought Leadership Archives

GV Pulse: The Role of ‘Tactile Experiences’ in Building Stronger Brands

Blog, Newsletter, Thought Leadership / By Mark Weinstein

In the context of marketing, branding, and printed products, understanding the neuroscience of touch can have significant implications for how businesses design and promote their products and services. Consequently, by harnessing tactile experiences, and introducing a sensory dimension to brand interactions, brands can forge positive and memorable interactions with consumers. Here are a few reasons …

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Production Strategies for Effective Cross-Channel Branding

Blog, Thought Leadership / By Mark Weinstein

Having consistent cross-channel branding is crucial for creating a strong and memorable company image. It helps your company stay top-of-mind with your target audience, establishes trust, and builds credibility. But how do you ensure brand consistency when channels like direct mail, email, and wide-format graphics have such different production requirements? Here are a few ideas: …

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Unleashing the Power of Top-of-Mind Awareness

Blog, Thought Leadership / By Mark Weinstein

In marketing, being “top of mind” means being the first brand or product that comes to mind when a consumer thinks of a particular industry, category, or need. For example, when someone says “coffee,” what comes to mind? Starbucks? When someone says “soda,” is it Coca-Cola or Pepsi? When they say “electronics,” is it Apple? …

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10 Items for Your Pre-Design Packaging Production Checklist

Blog, Thought Leadership / By Mark Weinstein

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the …

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GV Pulse: The Print Factor – Enhancing Your Marketing Strategy with Tangible Impact

Blog, Thought Leadership / By Mark Weinstein

Printed materials play a crucial role in a comprehensive marketing strategy by complementing and enhancing digital efforts. While digital marketing offers reach and interactivity, print materials provide a tangible and memorable experience for customers. Here are five insights into the role of print in marketing strategy, ways to integrate personalized print campaigns, and examples of a few successful …

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The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak

Blog, Thought Leadership / By Mark Weinstein

In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you …

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17 Essential Tips for Cost Savings in Print

Blog, Thought Leadership / By Mark Weinstein

When it comes to printed projects, efficiency and cost-effectiveness are key considerations for businesses and individuals alike. By following a set of practical “printing tips,” you can optimize your printing budget, save valuable resources, and achieve high-quality results. In this post, we have compiled a list of essential printing tips to provide you with a …

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The Value of an Authentic Voice in Marketing

Blog, Thought Leadership / By Mark Weinstein

Whether you are writing copy for direct mail, email, or video, it is essential to be as authentic as possible. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. …

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Trade Shows Are Back! 5 Print Channels to Use

Blog, Thought Leadership / By Mark Weinstein

Trade shows have been a staple of businesses’ marketing strategies for decades. While these in-person events declined during the pandemic, they are now on the rebound, allowing companies to take advantage of fresh, new opportunities. With 82% of trade show attendees having buying power, it’s easy to see why businesses are excited. Preparing for a …

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Seeing is Believing, but “Touch” Closes the Deal: Enhancing Package Design via Tactile Marketing

Blog, Thought Leadership / By Mark Weinstein

In today’s digital age, it’s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their …

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