Newsletter

GV Pulse: The Role of ‘Tactile Experiences’ in Building Stronger Brands

In the context of marketing, branding, and printed products, understanding the neuroscience of touch can have significant implications for how businesses design and promote their products and services. Consequently, by harnessing tactile experiences, and introducing a sensory dimension to brand interactions, brands can forge positive and memorable interactions with consumers. Here are a few reasons …

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GV Pulse: Cultivating Success Through Thoughtful Corporate Gifting

In an ever-evolving business landscape, strategies that foster strong relationships, enhance brand image, and ensure client and employee loyalty are of paramount importance. One such strategy that has gained significant momentum in recent years is corporate gifting. This practice has transformed from a mere customary gesture to an indispensable tool in the arsenal of modern …

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GV Pulse: 5 Ways to Supercharge the Power of Print Marketing with AI

In today’s rapidly evolving landscape, artificial intelligence (AI) has emerged as the latest trending, hot topic that is capturing the imagination of professionals across diverse industries. As we embark on this month’s newsletter, we delve into the powerful convergence of AI and the timeless medium of print. It’s essential to recognize that AI’s transformative influence …

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GV Pulse: Rediscovering the Value of Print – Engaging the Tangible in a Digital World

In a world dominated by digital media, print has regained its value by offering unique advantages to marketing and branding efforts. Comprehensive print, packaging, environmental graphics, and direct mail each bring distinct benefits that resonate with audiences and enhance the overall brand experience. Let’s delve into the value that each of these print elements contributes …

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GV Pulse: Transform Spaces and Convey Brand Stories with Immersive Wall Graphics

In today’s highly competitive marketplace, businesses are constantly seeking innovative ways to differentiate themselves from their competitors. One effective way to achieve this is by leveraging environmental graphics and framing the brand story into a design system that enhances a physical space. As branding, architecture and interior design professionals can attest, creating physical spaces that …

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GV Pulse: GV Brings CAMI Technologies’ Personalized Video Communication Platform to Clients!

CAMI Technologies has developed a video communication platform that prioritizes personal engagement through its patent-pending QR code technology, CAMIcodes. CAMI allows brands to develop targeted, authentic videos to quickly reach their target audiences while also allowing consumers to connect with family and friends. The team at GV is proud to announce that, as a preferred …

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GV Pulse: Six Principles of Marketing Persuasion

Understanding buyer psychology is key to grabbing a consumers’ attention and moving them towards a buying decision. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles – reciprocity, social proof, liking, commitment and consistency, authority and scarcity  – can help boost results and …

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