Trade show season is in full swing, and whether your company has one or 100 employees, trade shows and local events offer excellent opportunities for branding and sales. Yet, while most attendees only participate in one trade show per year, many vendors invest relatively little time in planning for that valuable opportunity โ often leading […]
Trade Show Planning Pays Off Read More ยป
In a world where first impressions matter, the quality of your printed materials plays a crucial role in shaping how your brand is perceived. Whether you realize it or not, every brochure, business card, direct mail piece, or packaging component sends a message about your companyโs attention to detail, commitment to excellence, and overall brand
First Impressions: What Print is Saying About Your Brand? Read More ยป
During a recent conversation with a local design and branding colleague, a key point emerged: young designers often fail to fully grasp the immense value that print applications can bring. While they excel at creating beautiful PDFs or sleek digital concepts, many overlook how the physicality of printโespecially with substrates and finishing techniques like folds,
From Pixels to Print: Why Young Designers Should Think Beyond the Computer Screen Read More ยป
๏ปฟ In todayโs increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBCโs TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an โold-schoolโ marketing strategy: printed catalogs. The shift is part of a larger trend
Why Some Major Retailers are Bringing Back Printed Catalogs Read More ยป
Graphic Village (GV), is pleased to announce its acquisition of AAA Laminating & Bindery (AAA). AAA is a Fairfield, Ohio-based company recognized for its excellence in laminating and bindery services. This acquisition underscores Graphic Villageโs commitment to providing a broad range of high-quality print and finishing solutions to its clients. The acquisition of AAA Laminating
GV Expands Capabilities with the Acquisition of AAA Laminating & Bindery! Read More ยป
In todayโs digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading
Reading Print Produces Results: Why Reading on Paper Still Matters Read More ยป
Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipientโs interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building
Drip Marketing 101: Maximizing ROI through Targeted Engagement Read More ยป
Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired.
When Does Print Marketing Beat Digital? Read More ยป
As highlighted by writer Akancha Tripathi in her articleย โContent Marketing in 2024: Trends You Need to Know,โย the content marketing landscape in 2024 continues to evolve. The innovative, forward-thinking insights she shares are set to reshape strategies and captivate audiences, redefining the content marketing landscape in the coming year. These insights include: Harnessing AI for Personalizing
Content Marketing in 2024: Navigating Trends and Multichannel Impact Read More ยป
In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue thatโs gaining renewed attention is print marketing, offering unique advantages in a world
The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise Read More ยป
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Graphic Village is part of the Revitalize Group of companies
