Home>>Tag: Print Embellishments

Using Print to Connect Luxury Brands and Consumers

2021-09-02T10:17:50-04:00September 2nd, 2021|Tags: , , , , , , , |

In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. […]

Podcast: Scodix & Transforming the Packaging Market

2021-06-02T13:54:02-04:00June 2nd, 2021|Tags: , , , , , , , , , , |

In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the [...]

The Unboxing Experience

2021-05-06T14:13:19-04:00May 6th, 2021|Tags: , , , , , , , , , |

Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. […]