Using Print to Connect Luxury Brands and Consumers
In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. […]
Podcast: Scodix & Transforming the Packaging Market
In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the [...]
The Unboxing Experience
Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. […]