Thought Leadership Archives - Page 5 of 5

Using Print to Connect Luxury Brands and Consumers

In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. Luxury brands have known about this for decades, and have created these connections through elevated physical experiences. Yves Saint Laurent’s traveling pop-up hotel, Hermés’s “Hermesmatic” dip-dying experience, and Louis Vuitton and Supreme’s iconic shared store […]

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Is Brand Awareness Worth the Investment?

Blog, Thought Leadership / Caleb Conlin

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from one fascinating

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The Unboxing Experience

Blog, Thought Leadership / Caleb Conlin

Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. The “unboxing experience” is how buyers feel

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Put the Power of Color to Work for You

Blog, Thought Leadership / Caleb Conlin

From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). In an instant, color does many things, including: Grabbing attention. Highlighting areas of importance. Establishing credibility. Denoting

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5 Secrets for Success with Environmental Retail Graphics

Blog, Thought Leadership / Caleb Conlin

You’ve spent considerable time developing targeted, personalized campaigns that drive traffic to your stores. Once people get there, do they find what they need?

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Consumers Continue Their Love Affair with Print

Blog, Thought Leadership / Caleb Conlin

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to

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Why Lifetime Customer Value Matters (A Lot)

Blog, Thought Leadership / Caleb Conlin

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? Let’s say you do a campaign, and Customer

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Graphic Village Speaks with Jason Snell

Blog, Thought Leadership / Caleb Conlin

Cincinnati and Northern Kentucky are renowned for being rich in design and branding talent. As the effects of COVID-19 continue to take its toll, we look to further highlight local creatives who are making an impact in the community. This month, Graphic Village sat down with Jason Snell, former owner of OTR-based agency We Have Become Vikings,

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Destination Inspiration: Are Creatives More Inspired by Travel than Non-Creative Types?

Blog, Thought Leadership / Caleb Conlin

Vernacular Flavor, Traveling Creatives and the Benefits of their Hyper-Sensitivity. Designers have a hunger. They hunger, and fervently yearn to be inspired.

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Graphic Village Speaks with Tommy Sheehan

Blog, Thought Leadership / Caleb Conlin

From hospitality to energy, no industry has been immune to the economic effects of COVID-19. Design and branding, an industry which feeds all industries and is closely aligned to our own, is no exception when it comes to feeling the impact of the virus.

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