Print Archives - Page 4 of 5

Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy

Blog, Thought Leadership / Mark Weinstein

In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, there’s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Z’s preference for tangible objects that […]

Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy Read More »

Want Customer Loyalty? Start Yesterday!

Blog, Thought Leadership / Mark Weinstein

We’ve all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment,

Want Customer Loyalty? Start Yesterday! Read More »

The Human Touch: Moving Beyond Data for Fully-Engaged Connections

Blog, Newsletter / Mark Weinstein

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesn’t guarantee success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text, but still

The Human Touch: Moving Beyond Data for Fully-Engaged Connections Read More »

Drip Marketing 101: Maximizing ROI through Targeted Engagement

Blog, Thought Leadership / Mark Weinstein

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipient’s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building

Drip Marketing 101: Maximizing ROI through Targeted Engagement Read More »

Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline Read More »

Content Marketing in 2024: Navigating Trends and Multichannel Impact

Blog, Newsletter, Thought Leadership / Mark Weinstein

As highlighted by writer Akancha Tripathi in her article “Content Marketing in 2024: Trends You Need to Know,” the content marketing landscape in 2024 continues to evolve. The innovative, forward-thinking insights she shares are set to reshape strategies and captivate audiences, redefining the content marketing landscape in the coming year. These insights include: Harnessing AI for Personalizing

Content Marketing in 2024: Navigating Trends and Multichannel Impact Read More »

The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

Blog, Newsletter / Mark Weinstein

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world

The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise Read More »

The Print Marketing Renaissance: A Potent Force in a Digital World

Blog, Thought Leadership / Mark Weinstein

In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and advertising campaigns, print marketing captivates audiences and leaves an indelible impression. The effectiveness

The Print Marketing Renaissance: A Potent Force in a Digital World Read More »

GV Pulse: Four Elements That Make Print Shine

Blog, Newsletter / Mark Weinstein

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print piece that captures attention and makes a lasting impression – especially in marketing collateral, packaging, and direct mail. Print has unique qualities that can elevate your efforts in these areas. Let’s look

GV Pulse: Four Elements That Make Print Shine Read More »

Getting Comfortable With Print

Blog, Thought Leadership / Mark Weinstein

Print brings emotional engagement to an impersonal, digital world. From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. Despite the convenience, however, let’s be honest. “Digital everything, everywhere” gets old sometimes. Let’s look at four reasons people are starting to rediscover the value of

Getting Comfortable With Print Read More »