Print Archives - Graphic Village

The Human Touch: Moving Beyond Data for Fully-Engaged Connections

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesn’t guarantee success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text, but still […]

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Drip Marketing 101: Maximizing ROI through Targeted Engagement

Blog, Thought Leadership / Mark Weinstein

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipient’s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building

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Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

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When Does Print Marketing Beat Digital?

Blog, Thought Leadership / Mark Weinstein

Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired.

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Content Marketing in 2024: Navigating Trends and Multichannel Impact

Blog, Newsletter, Thought Leadership / Mark Weinstein

As highlighted by writer Akancha Tripathi in her article “Content Marketing in 2024: Trends You Need to Know,” the content marketing landscape in 2024 continues to evolve. The innovative, forward-thinking insights she shares are set to reshape strategies and captivate audiences, redefining the content marketing landscape in the coming year. These insights include: Harnessing AI for Personalizing

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The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

Blog, Newsletter / Mark Weinstein

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world

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The Print Marketing Renaissance: A Potent Force in a Digital World

Blog, Thought Leadership / Mark Weinstein

In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and advertising campaigns, print marketing captivates audiences and leaves an indelible impression. The effectiveness

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GV Pulse: Four Elements That Make Print Shine

Blog, Newsletter / Mark Weinstein

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print piece that captures attention and makes a lasting impression – especially in marketing collateral, packaging, and direct mail. Print has unique qualities that can elevate your efforts in these areas. Let’s look

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Getting Comfortable With Print

Blog, Thought Leadership / Mark Weinstein

Print brings emotional engagement to an impersonal, digital world. From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. Despite the convenience, however, let’s be honest. “Digital everything, everywhere” gets old sometimes. Let’s look at four reasons people are starting to rediscover the value of

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Print Is a Fan Favorite. But Why?

Blog, Thought Leadership / Caleb Conlin

Even in a world where interest in all things digital media continues to grow, something still draws people into the tangible and irresistibly tactile world of paper and ink. But why? What makes people fall in love with print? Is it the feel of paper? The smell of ink? Does foil make you swoon? Here’s

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