Understanding buyer psychology is key to grabbing a consumers’ attention and moving them towards a buying decision. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles – reciprocity, social proof, liking, commitment and consistency, authority and scarcity – can help boost results and […]
GV Pulse: Six Principles of Marketing Persuasion Read More »
Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: These studies consistently find that while email is an important
Why Our Brains Prefer Direct Mail Over Email Read More »
Just because a print shop operates various types of production equipment doesn’t mean that all shops are equal. Print shops can vary substantially. They can vary in terms of their technology, experience and how they interact with their customers. What should you look for in a print provider? Here’s a quick checklist to help determine
True Partners: What to Look For in a Trusted Print Provider Read More »
Acquisition builds on Graphic Village’s variable print, large format and packaging capabilities Graphic Village announced on June 1, 2022 that it had purchased Sunrise Hitek Group, LLC, a variable print and specialty large format company in Chicago. This strategic move further strengthens Graphic Village’s capabilities and expands the company’s presence to the Chicago, Illinois region.
Graphic Village Acquires Chicago-Based Sunrise Hitek Group Read More »
Acquisition continues rapid expansion of Graphic Village’s print marketing capabilities Graphic Village announced it has completed its purchase of the Cincinnati operations of OneTouchPoint. The acquisition included the personnel, equipment and local customer base of OneTouchPoint, and will ensure that their local customers will continue to receive the high-quality print, marketing and mailing services that
Graphic Village Acquires OneTouchPoint Cincinnati Operations Read More »
Acquisition builds on Graphic Village’s variable print and mailing capabilities Graphic Village announced that it has purchased Mail Louisville, a variable print and mailing company based in Louisville, KY. This strategic move further strengthens Graphic Village’s variable print and mailing capabilities, expands the company’s presence in the Kentucky market and adds a SOC-II certified secure
Graphic Village Acquires Louisville-Based Mail Louisville Incorporated Read More »
In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. Luxury brands have known about this for decades, and have created these connections through elevated physical experiences. Yves Saint Laurent’s traveling pop-up hotel, Hermés’s “Hermesmatic” dip-dying experience, and Louis Vuitton and Supreme’s iconic shared store
Using Print to Connect Luxury Brands and Consumers Read More »
Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. T-Max Graphics, a specialist in wide-format printing, signage, vehicle wraps
Graphic Village Acquires Muncie-Based T-Max Graphics Read More »
Certifications:
Graphic Village is part of the Revitalize Group of companies
