Print Marketing

True Partners: What to Look For in a Trusted Print Provider

Just because a print shop operates various types of production equipment doesn’t mean that all shops are equal. Print shops can vary substantially. They can vary in terms of their technology, experience and how they interact with their customers. What should you look for in a print provider? Here’s a quick checklist to help determine …

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Graphic Village Acquires OneTouchPoint Cincinnati Operations

Acquisition continues rapid expansion of Graphic Village’s print marketing capabilities Graphic Village announced it has completed its purchase of the Cincinnati operations of OneTouchPoint. The acquisition included the personnel, equipment and local customer base of OneTouchPoint, and will ensure that their local customers will continue to receive the high-quality print, marketing and mailing services that …

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Using Print to Connect Luxury Brands and Consumers

In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. Luxury brands have known about this for decades, and have created these connections through elevated physical experiences. Yves Saint Laurent’s traveling pop-up hotel, Hermés’s “Hermesmatic” dip-dying experience, and Louis Vuitton and Supreme’s iconic shared store …

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