marketing Archives - Page 7 of 7

A Closer Look at Top-Rated Branded Promotional Products

Whether it’s a branded hat, calendar or mug, most consumers own at least one promotional product. But promotional products are more than just “feel good” gifts. Truth be told, branded promotional products are proven vehicles for increasing brand awareness among consumers and motivating purchase decisions. Promotional products are so popular, in fact, that the Advertising […]

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5 Tips for Letting Psychology Propel Your Marketing

Blog, Thought Leadership / Caleb Conlin

Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past several years. Why do these trends continue to grow? Because they work. Let your culture and personality show. Increasingly, consumers are looking at the character and

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Print Is a Fan Favorite. But Why?

Blog, Thought Leadership / Caleb Conlin

Even in a world where interest in all things digital media continues to grow, something still draws people into the tangible and irresistibly tactile world of paper and ink. But why? What makes people fall in love with print? Is it the feel of paper? The smell of ink? Does foil make you swoon? Here’s

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The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now

Blog, Thought Leadership / Caleb Conlin

The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own

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Graphic Village Acquires Muncie-Based T-Max Graphics

Acquisitions, News / Caleb Conlin

Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. T-Max Graphics, a specialist in wide-format printing, signage, vehicle wraps

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Put the Power of Color to Work for You

Blog, Thought Leadership / Caleb Conlin

From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). In an instant, color does many things, including: Grabbing attention. Highlighting areas of importance. Establishing credibility. Denoting

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Consumers Continue Their Love Affair with Print

Blog, Thought Leadership / Caleb Conlin

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to

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Why Lifetime Customer Value Matters (A Lot)

Blog, Thought Leadership / Caleb Conlin

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? Let’s say you do a campaign, and Customer

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