environmental graphics Archives - Page 2 of 2

The Evolution of Marketing in the Printing Industry: Insights from ‘Graphic Media Alliance’

Blog, Thought Leadership / Mark Weinstein

As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability […]

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Reading Print Produces Results: Why Reading on Paper Still Matters

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

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The Print Marketing Renaissance: A Potent Force in a Digital World

Blog, Thought Leadership / Mark Weinstein

In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and advertising campaigns, print marketing captivates audiences and leaves an indelible impression. The effectiveness

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Signage Solutions: So Many Choices!

Blog, Thought Leadership / Mark Weinstein

When it comes to signage, it is all pretty much the same, right? Not at all. Signs and environmental graphics do more than just provide information. From retail storefronts to corporate environments, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more. Let’s explore the different types of printed signage and how

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GV Pulse: The Print Factor – Enhancing Your Marketing Strategy with Tangible Impact

Blog, Newsletter / Mark Weinstein

Printed materials play a crucial role in a comprehensive marketing strategy by complementing and enhancing digital efforts. While digital marketing offers reach and interactivity, print materials provide a tangible and memorable experience for customers. Here are five insights into the role of print in marketing strategy, ways to integrate personalized print campaigns, and examples of a few successful

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GV Pulse: Rediscovering the Value of Print – Engaging the Tangible in a Digital World

Newsletter / Mark Weinstein

In a world dominated by digital media, print has regained its value by offering unique advantages to marketing and branding efforts. Comprehensive print, packaging, environmental graphics, and direct mail each bring distinct benefits that resonate with audiences and enhance the overall brand experience. Let’s delve into the value that each of these print elements contributes

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GV Pulse: Transform Spaces and Convey Brand Stories with Immersive Wall Graphics

Newsletter / Mark Weinstein

In today’s highly competitive marketplace, businesses are constantly seeking innovative ways to differentiate themselves from their competitors. One effective way to achieve this is by leveraging environmental graphics and framing the brand story into a design system that enhances a physical space. As branding, architecture and interior design professionals can attest, creating physical spaces that

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Graphic Village Acquires Chicago-Based Sunrise Hitek Group

Acquisitions, News / Caleb Conlin

Acquisition builds on Graphic Village’s variable print, large format and packaging capabilities Graphic Village announced on June 1, 2022 that it had purchased Sunrise Hitek Group, LLC, a variable print and specialty large format company in Chicago. This strategic move further strengthens Graphic Village’s capabilities and expands the company’s presence to the Chicago, Illinois region.

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Graphic Village Acquires Muncie-Based T-Max Graphics

Acquisitions, News / Caleb Conlin

Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. T-Max Graphics, a specialist in wide-format printing, signage, vehicle wraps

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5 Secrets for Success with Environmental Retail Graphics

Blog, Thought Leadership / Caleb Conlin

You’ve spent considerable time developing targeted, personalized campaigns that drive traffic to your stores. Once people get there, do they find what they need?

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