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Crafting a Brand: The Relationship Between Craft Beer & Branding

2020-10-30T10:46:54-05:00September 15th, 2020|Tags: , , , , , , , , , , , , , , , |

In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery [...]

Destination Inspiration: Are Creatives More Inspired by Travel than Non-Creative Types?

2020-10-30T10:33:36-05:00August 5th, 2020|Tags: , , , , , , , , , , , , , , , , , |

Vernacular Flavor, Traveling Creatives and the Benefits of their Hyper-Sensitivity. Designers have a hunger. They hunger, and fervently yearn to be inspired. In fact, the need to drink from the well of inspiration – to stimulate creative juices – is most often their principal source of motivation. Followed implicitly, design methodology can lead to positive design [...]