Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past several years. Why do these trends continue to grow? Because they work. Let your culture and personality show. Increasingly, consumers are looking at the character and […]
5 Tips for Letting Psychology Propel Your Marketing Read More »
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What! (WMW!), a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today is
Effective Direct Mail: Short and Sweet Read More »
Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your marketing strategy. It’s called “the rule of reciprocity.” The rule of reciprocity is why fitness gurus spend
Tapping the “Rule of Reciprocity” in Marketing Read More »
Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at five strategies to help you make the most of your investment. Focus
5 Ways to Maximize Your Print Investment Read More »
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coca-Cola and Pepsi. Coffee? Starbucks. Are you top of mind
Keep Them Thinking About You! Read More »
When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results. Use print when email addresses aren’t (yet) available. You can’t send emails to people
5 Ways to Combine Email with Print Read More »
Why Creative Cities are essential, and how attracting talent and amplifying urbanism via imagination and implementation transformed the Queen City into one The creative city is a 21st century phenomenon which is directly related to the regeneration of cities as a new planning paradigm for urban innovation. The concept was initially developed by Australian businessman
Creative Cities and How Cincinnati Transformed into One Read More »
Even in a world where interest in all things digital media continues to grow, something still draws people into the tangible and irresistibly tactile world of paper and ink. But why? What makes people fall in love with print? Is it the feel of paper? The smell of ink? Does foil make you swoon? Here’s
Print Is a Fan Favorite. But Why? Read More »
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own
The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now Read More »
You’ve probably heard about the many benefits of electronic storefronts. Or maybe you’ve heard of them as “e-commerce portals,” “branded portals,” or “web-to-print portals.” Whatever you call them, these useful tools allow you to store, manage, and customize your print projects online. Need 500 copies of a product brochure? Order them on demand without ever
Using an Online Print Portal Can Save You Time and Money Read More »
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