The Evolution of Marketing in the Printing Industry: Insights from โ€˜Graphic Media Allianceโ€™

As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability […]

The Evolution of Marketing in the Printing Industry: Insights from โ€˜Graphic Media Allianceโ€™ Read More ยป

Reading Print Produces Results: Why Reading on Paper Still Matters

In todayโ€™s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

Reading Print Produces Results: Why Reading on Paper Still Matters Read More ยป

Want to Be More Sustainable? Embrace Circular Design

In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.

Want to Be More Sustainable? Embrace Circular Design Read More ยป

Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy

In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, thereโ€™s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Zโ€™s preference for tangible objects that

Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy Read More ยป

Want Customer Loyalty? Start Yesterday!

We’ve all heard the statisticsโ€”your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment,

Want Customer Loyalty? Start Yesterday! Read More ยป

The Human Touch: Moving Beyond Data for Fully-Engaged Connections

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesnโ€™t guarantee success. You can personalize your direct mail and email with peopleโ€™s names, tailored offers, and even customized images and text, but still

The Human Touch: Moving Beyond Data for Fully-Engaged Connections Read More ยป

Unveiling the Emergence of A2A Marketing: Is it the Next Big Thing?

In the ever-evolving landscape of marketing, strategies continually shift and adapt to meet the demands of an increasingly interconnected world. Recently, a new approach has been gaining traction, promising to redefine the way businesses engage with their audience. Enter All-to-All (A2A) marketing โ€“ a dynamic fusion of B2B and B2C strategies that places paramount emphasis

Unveiling the Emergence of A2A Marketing: Is it the Next Big Thing? Read More ยป

Drip Marketing 101: Maximizing ROI through Targeted Engagement

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipientโ€™s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building

Drip Marketing 101: Maximizing ROI through Targeted Engagement Read More ยป

Graphic Village Honored with Twenty-One 2024 Print Excellence Awards

Graphic Village is proud to announce that they were awarded twenty-one 2024 Print Excellence Awards from Graphic Media Alliance (GMA) at the 2024 Southern Region Print Week reception on February 29, 2024. Each year, GMA holds its Print Excellence Awards competition to recognize Ohio, Michigan, and northern Kentucky printers who have demonstrated printing excellence in

Graphic Village Honored with Twenty-One 2024 Print Excellence Awards Read More ยป

Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline Read More ยป

Scroll to Top
capabilities-menu-image
PrintingSolutions
printing-solutions-menu-placeholder
large-format-menu-placeholder
comprehensive-finishing-menu-placeholder
PackagingSolutions
folded-carton-packaging-menu-bg
structural-design-menu-bg
MailingServices
Direct Marketing
Data Management
FulfillmentServices
Kitting & Fulfillment
Warehousing
Automated Portals
CreativeServices
Brand Development
Digital Branding
Brand Campaigns
PromotionalItems&Apparel
Apparel
Branded Merchandise
about-us-menu-placeholder
About Us
Our Team
who-we-serve-menu-bg
Technology
Our Approach
Social Responsibility
marketing-resources--menu-bg