Acquisition adds sophisticated, personalized communications capabilities. Graphic Village announced today that it has acquired DMS ink (formerly Dayton Mailing Services), located in Yellow Springs, OH. The Yellow Springs facility will continue to operate, under the Graphic Village name. […]
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy?