When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]
ONE-STOP INTEGRATED MARKETING SOLUTIONS ALL UNDER ONE ROOF One Company. One Stop. Everything you need is right here in the Village. After a century in business, we’ve become a one-stop resource for transforming creative ideas into powerful results. Headquartered in Blue Ash, Ohio, Graphic Village is the leading, independent print marketing solutions provider in the Greater [...]
Acquisition adds sophisticated, personalized communications capabilities. Graphic Village announced today that it has acquired DMS ink (formerly Dayton Mailing Services), located in Yellow Springs, OH. The Yellow Springs facility will continue to operate, under the Graphic Village name. […]
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy?