First Impressions: What Print is Saying About Your Brand?

In a world where first impressions matter, the quality of your printed materials plays a crucial role in shaping how your brand is perceived. Whether you realize it or not, every brochure, business card, direct mail piece, or packaging component sends a message about your companyโ€™s attention to detail, commitment to excellence, and overall brand […]

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From Pixels to Print: Why Young Designers Should Think Beyond the Computer Screen

During a recent conversation with a local design and branding colleague, a key point emerged: young designers often fail to fully grasp the immense value that print applications can bring. While they excel at creating beautiful PDFs or sleek digital concepts, many overlook how the physicality of printโ€”especially with substrates and finishing techniques like folds,

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2025โ€™s Best U.S. Creative Escapes: Where Inspiration Meets Exploration

Creativity is a universal hungerโ€”a yearning to transform the ordinary into the extraordinary. For Creativesโ€”designers, artists, architects, writers, chefs, and musiciansโ€”this hunger fuels their work, often sparked by travel. Travel is more than just an escape from the daily grind; itโ€™s a journey into the vast expanse of creativity. It teaches us to see the

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The Paper Preference: Staying Ahead of the Curve with Paper-Based Packaging

While this legislation (called the Single-Use Plastic Ban) comes out of the United Kingdom, there is an important takeaway for U.S. brands. It is part of the larger trend in which companies are shifting away from plastics to paper in their packaging. That shift is happening in the United States, as well. Although not as

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The return to printed catalogs

Why Some Major Retailers are Bringing Back Printed Catalogs

๏ปฟ In todayโ€™s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBCโ€™s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an โ€œold-schoolโ€ marketing strategy: printed catalogs. The shift is part of a larger trend

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GV Expands Capabilities with the Acquisition of AAA Laminating & Bindery!

Graphic Village (GV), is pleased to announce its acquisition of AAA Laminating & Bindery (AAA). AAA is a Fairfield, Ohio-based company recognized for its excellence in laminating and bindery services. This acquisition underscores Graphic Villageโ€™s commitment to providing a broad range of high-quality print and finishing solutions to its clients. The acquisition of AAA Laminating

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Reading Print Produces Results: Why Reading on Paper Still Matters

In todayโ€™s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

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Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy

In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, thereโ€™s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Zโ€™s preference for tangible objects that

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Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

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The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue thatโ€™s gaining renewed attention is print marketing, offering unique advantages in a world

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