Tactile Experiences Archives - Page 2 of 3

GV Expands Capabilities with the Acquisition of AAA Laminating & Bindery!

Acquisitions, Blog, News / Mark Weinstein

Graphic Village (GV), is pleased to announce its acquisition of AAA Laminating & Bindery (AAA). AAA is a Fairfield, Ohio-based company recognized for its excellence in laminating and bindery services. This acquisition underscores Graphic Village’s commitment to providing a broad range of high-quality print and finishing solutions to its clients. The acquisition of AAA Laminating […]

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The Power of White Space: Enhancing Design, Improving Communication

Blog, Thought Leadership / Mark Weinstein

White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This

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Reading Print Produces Results: Why Reading on Paper Still Matters

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

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Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy

Blog, Thought Leadership / Mark Weinstein

In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, there’s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Z’s preference for tangible objects that

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Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

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When Does Print Marketing Beat Digital?

Blog, Thought Leadership / Mark Weinstein

Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired.

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The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

Blog, Newsletter / Mark Weinstein

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world

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GV Pulse: Four Elements That Make Print Shine

Blog, Newsletter / Mark Weinstein

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print piece that captures attention and makes a lasting impression – especially in marketing collateral, packaging, and direct mail. Print has unique qualities that can elevate your efforts in these areas. Let’s look

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GV Pulse: The Role of ‘Tactile Experiences’ in Building Stronger Brands

Blog, Newsletter, Thought Leadership / Mark Weinstein

In the context of marketing, branding, and printed products, understanding the neuroscience of touch can have significant implications for how businesses design and promote their products and services. Consequently, by harnessing tactile experiences, and introducing a sensory dimension to brand interactions, brands can forge positive and memorable interactions with consumers. Here are a few reasons

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GV Pulse: The Print Factor – Enhancing Your Marketing Strategy with Tangible Impact

Blog, Newsletter / Mark Weinstein

Printed materials play a crucial role in a comprehensive marketing strategy by complementing and enhancing digital efforts. While digital marketing offers reach and interactivity, print materials provide a tangible and memorable experience for customers. Here are five insights into the role of print in marketing strategy, ways to integrate personalized print campaigns, and examples of a few successful

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