When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. According to current research, information read in print is embedded more deeply in the brain, is more easily recalled, and is recalled …
Relax & Enjoy: 3 Reasons Consumers (Still) Love Print Read More »
In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. Luxury brands have known about this for decades, and have created these connections through elevated physical experiences. Yves Saint Laurent’s traveling pop-up hotel, Hermés’s “Hermesmatic” dip-dying experience, and Louis Vuitton and Supreme’s iconic shared store …
Using Print to Connect Luxury Brands and Consumers Read More »
Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. The “unboxing experience” is how buyers feel …
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