While this legislation (called the Single-Use Plastic Ban) comes out of the United Kingdom, there is an important takeaway for U.S. brands. It is part of the larger trend in which companies are shifting away from plastics to paper in their packaging. That shift is happening in the United States, as well. Although not as […]
The Paper Preference: Staying Ahead of the Curve with Paper-Based Packaging Read More »
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.
Want to Be More Sustainable? Embrace Circular Design Read More »
In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,
Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline Read More »
Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the
10 Items for Your Pre-Design Packaging Production Checklist Read More »
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own
The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now Read More »
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