printing industry Archives - Page 3 of 4

The Evolution of Marketing in the Printing Industry: Insights from ‘Graphic Media Alliance’

Blog, Thought Leadership / Mark Weinstein

As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability […]

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Reading Print Produces Results: Why Reading on Paper Still Matters

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

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Want to Be More Sustainable? Embrace Circular Design

Blog, Thought Leadership / Mark Weinstein

In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.

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Graphic Village Honored with Twenty-One 2024 Print Excellence Awards

Awards, Blog, News / Mark Weinstein

Graphic Village is proud to announce that they were awarded twenty-one 2024 Print Excellence Awards from Graphic Media Alliance (GMA) at the 2024 Southern Region Print Week reception on February 29, 2024. Each year, GMA holds its Print Excellence Awards competition to recognize Ohio, Michigan, and northern Kentucky printers who have demonstrated printing excellence in

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10 Benefits of Print in 2024

Blog, Thought Leadership / Mark Weinstein

In the contemporary marketing landscape, print media remains a potent tool, offering unique advantages that complement digital strategies. This list highlights the diverse benefits of incorporating print into your marketing arsenal. From tangible presence to increased recall, less competition in the digital realm to extended lifespan, and the establishment of credibility to visual appeal, print

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Graphic Village Celebrates Three Additional 2023 Print Excellence Awards

Awards, Blog, News / Mark Weinstein

On March 2, 2023, Graphic Village proudly received fifteen 2023 Print Excellence Awards from Graphic Media Alliance (GMA) during the 2023 Southern Region Print Week reception. Adding to this impressive recognition, on September 14, 2023, Graphic Village secured three more coveted 2023 awards at the GMA Millcraft Grand Ceremony in Columbus. These prestigious accolades include

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The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak

Blog, Thought Leadership / Mark Weinstein

In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you

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17 Essential Tips for Cost Savings in Print

Blog, Thought Leadership / Mark Weinstein

When it comes to printed projects, efficiency and cost-effectiveness are key considerations for businesses and individuals alike. By following a set of practical “printing tips,” you can optimize your printing budget, save valuable resources, and achieve high-quality results. In this post, we have compiled a list of essential printing tips to provide you with a

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GV’s CEO on the CBC’s “Above the Fold” – An Inspired Journey of Perseverance and Success

Blog, News / Mark Weinstein

We all have defining moments in our lives that shape our ambitions and drive us to prove ourselves. For Pat McMullen, CEO of Graphic Village, that moment came during his high school graduation ceremony. In an “Above the Fold” podcast interview with Andy Brownfield, the managing editor of the Cincinnati Business Courier, McMullen shared his

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GV Pulse: GV Brings CAMI Technologies’ Personalized Video Communication Platform to Clients!

Blog, Newsletter / Mark Weinstein

CAMI Technologies has developed a video communication platform that prioritizes personal engagement through its patent-pending QR code technology, CAMIcodes. CAMI allows brands to develop targeted, authentic videos to quickly reach their target audiences while also allowing consumers to connect with family and friends. The team at GV is proud to announce that, as a preferred

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