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Should You Slow Your Marketing During the Supply Chain Crisis?

2021-12-14T11:30:14-05:00December 14th, 2021|Tags: , , , , , , , |

With the current supply chain crisis, some companies may wonder if they should pull back on their marketing. Should you drive demand when retail distribution can be inconsistent? What about access to paper for collateral, direct mail and other marketing projects? Specific grades can be challenging to find. Should you just pull back? […]

Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly

2021-10-15T12:47:41-05:00October 15th, 2021|Tags: , , , , , , |

If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and sustainability. [...]

Relax & Enjoy: 3 Reasons Consumers (Still) Love Print

2021-09-08T10:23:01-05:00September 8th, 2021|Tags: , , , , , , |

When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. […]