The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own […]
The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now Read More »
Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. T-Max Graphics, a specialist in wide-format printing, signage, vehicle wraps
Graphic Village Acquires Muncie-Based T-Max Graphics Read More »
From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). In an instant, color does many things, including: Grabbing attention. Highlighting areas of importance. Establishing credibility. Denoting
Put the Power of Color to Work for You Read More »
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to
Consumers Continue Their Love Affair with Print Read More »
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? Let’s say you do a campaign, and Customer
Why Lifetime Customer Value Matters (A Lot) Read More »
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