Maintain Marketing Visibility

2022-03-23T14:43:29-04:00March 23rd, 2022|Tags: , , , , , , , |

How Apple’s new email privacy update reinforces the value of print Print is a wonderful marketing tool, and email is, too. Email is fast, highly responsive, and easily tracked and tested. At least, until Apple iOS 15. […]

Why Lifetime Customer Value Matters (A Lot)

2021-01-26T11:37:44-05:00January 21st, 2021|Tags: , , , , , , , , , , |

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? […]

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