direct marketing Archives - Page 2 of 3

Celebrating Growth: Graphic Village Ranks 118 on the “2024 Printing Impressions 300”

We are proud to share that Graphic Village has climbed to #118 on the prestigious 2024 Printing Impressions 300 list, an achievement that underscores our steady growth and commitment to excellence in the commercial printing industry. This marks a significant leap from #133 in 2023 and an even more remarkable rise from #166 in 2022. […]

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Why Some Major Retailers are Bringing Back Printed Catalogs

Blog, Thought Leadership / Mark Weinstein

In today’s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBC’s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an “old-school” marketing strategy: printed catalogs. The shift is part of a larger trend

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Reading Print Produces Results: Why Reading on Paper Still Matters

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

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The Human Touch: Moving Beyond Data for Fully-Engaged Connections

Blog, Newsletter / Mark Weinstein

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesn’t guarantee success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text, but still

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Drip Marketing 101: Maximizing ROI through Targeted Engagement

Blog, Thought Leadership / Mark Weinstein

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipient’s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building

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Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

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Content Marketing in 2024: Navigating Trends and Multichannel Impact

Blog, Newsletter, Thought Leadership / Mark Weinstein

As highlighted by writer Akancha Tripathi in her article “Content Marketing in 2024: Trends You Need to Know,” the content marketing landscape in 2024 continues to evolve. The innovative, forward-thinking insights she shares are set to reshape strategies and captivate audiences, redefining the content marketing landscape in the coming year. These insights include: Harnessing AI for Personalizing

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10 Benefits of Print in 2024

Blog, Thought Leadership / Mark Weinstein

In the contemporary marketing landscape, print media remains a potent tool, offering unique advantages that complement digital strategies. This list highlights the diverse benefits of incorporating print into your marketing arsenal. From tangible presence to increased recall, less competition in the digital realm to extended lifespan, and the establishment of credibility to visual appeal, print

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USPS Announces 2024 Price Adjustments

Blog, News, Thought Leadership / Mark Weinstein

In a recent announcement, the United States Postal Service (USPS) unveiled its proposed price adjustments scheduled to take effect on January 21, 2024. The changes, approved by the USPS board of governors, aim to address operational costs and support the financial stability outlined in the Delivering for America 10-year plan. Key Changes: First-Class Forever Stamp:

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Why Our Brains Prefer Direct Mail Over Email

Blog, Thought Leadership / Mark Weinstein

Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: These studies consistently find that while email is an important

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