Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to remain [...]
Acquisition adds sophisticated, personalized communications capabilities. Graphic Village announced today that it has acquired DMS ink (formerly Dayton Mailing Services), located in Yellow Springs, OH. The Yellow Springs facility will continue to operate, under the Graphic Village name. […]
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?
This semester, I’m interning for Cincinnati’s leading integrated marketing solutions provider and commercial printer.