๏ปฟ๏ปฟ What does a great mixtape have to do with entrepreneurship? In Simon Sinekโs interview with Jeni Britton, founder of Jeniโs Splendid Ice Creams, the mixtape becomes a smart metaphor for creative entrepreneurship. A mixtape is intentional. Itโs curated. Itโs made for someone. And it carries a point of view. That same mindset shows up […]
Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you donโt want to overlook. Target audience: Who is the target market for your product? Your packaging has the
10 Items for Your Pre-Design Packaging Production Checklist Read More ยป
Why the smartest brands are orchestrating both mediums for stronger engagement and ROI For decades, marketers have framed the conversation as print versus digital. Digital was faster, cheaper, and measurable โ so surely it would replace print. But that assumption was flawed from the start. Print and digital were never rivals โ they were built
Better Together: How Print and Digital Amplify Each Otherโs Power Read More ยป
Ten Defining Visual Predictions that will Influence Brand Identity and Design Strategy in 2026 Designโs future is unfolding at the intersection of creativity and intelligence. Insights sourced from several of the top global design trend predictors point to a 2026 defined by balance โ between technology and emotion, precision and imperfection, sustainability and storytelling. In
Inside the 2026 Design Forecast: What Leading Voices Are Predicting Read More ยป
Construction sites are often the first public impression your company makes โ and branded barriers ensure itโs a memorable one. More than simple enclosures, these barriers can transform a job site into a highly visible, professional, and effective marketing tool that builds awareness, trust, and credibility. Turning Every Job Site into a Marketing Opportunity
Visibility That Builds Trust: The Benefits of Branded Construction Barriers Read More ยป
Printedย materials play a crucial role in a comprehensive marketing strategy by complementing and enhancing digital efforts. While digital marketing offers reach and interactivity, print materials provide aย tangibleย and memorable experience for customers. Here are five insights into the role of print in marketing strategy, ways to integrate personalized print campaigns, and examples of a few successful
The Print Factor: Enhancing Your Marketing Strategy with Tangible Impact Read More ยป
White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This
The Power of White Space: Enhancing Design, Improving Communication Read More ยป
Our GV 2026 Calendar, โCity Sounds of America,โ is officially complete! This year, we drew inspiration from Americaโs most iconic music cities, celebrating the unique sound, culture, and rich contribution each destination has made to the countryโs musical landscape. From jazz in New Orleans to grunge in Seattle, each month tells a story of rhythm,
Stay Top-of-Mind: Start Planning Your 2026 Calendar with Graphic Village Read More ยป
Rediscovering the Tangible In an era dominated by screens and swipes, it’s easy to assume that digital marketing holds all the cards. But recent research and neuroscience tell a different storyโone where the tactile nature of print offers unmatched emotional resonance, cognitive engagement, and brand memorability. From the neuroscience of touch to consumer preferences and
The Power of Touch: Why Print Marketing Still Reigns in a Digital World Read More ยป
In an increasingly digital world, print is making an unexpected and exciting resurgence โ not through volume, but through value. A recent Printing Impressions article and webinar, โUnleashing the Power of Embellishment,โ brought to light what many of us in the industry have already seen firsthand: enhanced print isnโt just a trend โ itโs a
Elevating Print: How Embellishments Drive Growth, Value, and Brand Differentiation Read More ยป
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