Drip Marketing 101: Maximizing ROI through Targeted Engagement

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipient’s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building […]

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Graphic Village Honored with Twenty-One 2024 Print Excellence Awards

Graphic Village is proud to announce that they were awarded twenty-one 2024 Print Excellence Awards from Graphic Media Alliance (GMA) at the 2024 Southern Region Print Week reception on February 29, 2024. Each year, GMA holds its Print Excellence Awards competition to recognize Ohio, Michigan, and northern Kentucky printers who have demonstrated printing excellence in

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Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

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package design

10 Items for Your Pre-Design Packaging Production Checklist

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the

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The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak

In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you

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17 Essential Tips for Cost Savings in Print

When it comes to printed projects, efficiency and cost-effectiveness are key considerations for businesses and individuals alike. By following a set of practical “printing tips,” you can optimize your printing budget, save valuable resources, and achieve high-quality results. In this post, we have compiled a list of essential printing tips to provide you with a

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GV Pulse: GV Brings CAMI Technologies’ Personalized Video Communication Platform to Clients!

CAMI Technologies has developed a video communication platform that prioritizes personal engagement through its patent-pending QR code technology, CAMIcodes. CAMI allows brands to develop targeted, authentic videos to quickly reach their target audiences while also allowing consumers to connect with family and friends. The team at GV is proud to announce that, as a preferred

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GV Pulse: Six Principles of Marketing Persuasion

Understanding buyer psychology is key to grabbing a consumers’ attention and moving them towards a buying decision. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles – reciprocity, social proof, liking, commitment and consistency, authority and scarcity  – can help boost results and

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Put the Power of Color to Work for You

From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). In an instant, color does many things, including: Grabbing attention. Highlighting areas of importance. Establishing credibility. Denoting

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