Home>>Tag: Brand Identity

DJ Stout: Logos are Overrated

2021-09-23T11:57:27-04:00September 23rd, 2021|Tags: , , , |

“A logo is just a symbol. The symbol only has meaning once you do all the other things around it that communicate that brand.” In Episode #48 of One More Question, Ross Drakes from Nicework is joined by DJ Stout, Partner at acclaimed international design consultancy Pentagram and principal of their Austin, Texas office. […]

Crafting a Brand: The Relationship Between Craft Beer & Branding

2020-10-30T10:46:54-04:00September 15th, 2020|Tags: , , , , , , , , , , , , , , , |

In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery [...]

Graphic Village Speaks with Tommy Sheehan

2020-10-30T10:24:51-04:00July 7th, 2020|Tags: , , , , , , , , , , , , , , , |

From hospitality to energy, no industry has been immune to the economic effects of COVID-19. Design and branding, an industry which feeds all industries and is closely aligned to our own, is no exception when it comes to feeling the impact of the virus. In an effort to highlight local talent in the region at this [...]