When it comes to signage, it is all pretty much the same, right? Not at all. Signs and environmental graphics do more than just provide information. From retail storefronts to corporate environments, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more. Let’s explore the different types of printed signage and how […]
Signage Solutions: So Many Choices! Read More »
In the context of marketing, branding, and printed products, understanding the neuroscience of touch can have significant implications for how businesses design and promote their products and services. Consequently, by harnessing tactile experiences, and introducing a sensory dimension to brand interactions, brands can forge positive and memorable interactions with consumers. Here are a few reasons
GV Pulse: The Role of ‘Tactile Experiences’ in Building Stronger Brands Read More »
In marketing, being “top of mind” means being the first brand or product that comes to mind when a consumer thinks of a particular industry, category, or need. For example, when someone says “coffee,” what comes to mind? Starbucks? When someone says “soda,” is it Coca-Cola or Pepsi? When they say “electronics,” is it Apple?
Unleashing the Power of Top-of-Mind Awareness Read More »
In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you
The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak Read More »
When it comes to printed projects, efficiency and cost-effectiveness are key considerations for businesses and individuals alike. By following a set of practical “printing tips,” you can optimize your printing budget, save valuable resources, and achieve high-quality results. In this post, we have compiled a list of essential printing tips to provide you with a
17 Essential Tips for Cost Savings in Print Read More »
Whether you are writing copy for direct mail, email, or video, it is essential to be as authentic as possible. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning.
The Value of an Authentic Voice in Marketing Read More »
Trade shows have been a staple of businesses’ marketing strategies for decades. While these in-person events declined during the pandemic, they are now on the rebound, allowing companies to take advantage of fresh, new opportunities. With 82% of trade show attendees having buying power, it’s easy to see why businesses are excited. Preparing for a
Trade Shows Are Back! 5 Print Channels to Use Read More »
In today’s digital age, it’s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their
Creatives have always been on the lookout for new tools and technologies that can help augment creativity – creating better designs in less time. With the advent of artificial intelligence (AI), designers now have access to tools that can not only speed up design processes, but also help push boundaries and create designs that are
Streamlining the Design Process: How AI Tools are Transforming Graphic Design Read More »
Want to know just how quickly customers make decisions about products on the retail shelf? Turn to eye-tracking studies. In these studies, participants wear special head gear that tracks their eye movements. Eye tracking measures three things: The amount of time, in seconds, spent on average by participants fixating on each item. The time, in
Scanning the Shelves: When a fraction of a second means everything. Read More »
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