Thought Leadership Archives - Page 5 of 8

The Print Marketing Renaissance: A Potent Force in a Digital World

Blog, Thought Leadership / Mark Weinstein

In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and advertising campaigns, print marketing captivates audiences and leaves an indelible impression. The effectiveness […]

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USPS Announces 2024 Price Adjustments

Blog, News, Thought Leadership / Mark Weinstein

In a recent announcement, the United States Postal Service (USPS) unveiled its proposed price adjustments scheduled to take effect on January 21, 2024. The changes, approved by the USPS board of governors, aim to address operational costs and support the financial stability outlined in the Delivering for America 10-year plan. Key Changes: First-Class Forever Stamp:

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Signage Solutions: So Many Choices!

Blog, Thought Leadership / Mark Weinstein

When it comes to signage, it is all pretty much the same, right? Not at all. Signs and environmental graphics do more than just provide information. From retail storefronts to corporate environments, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more. Let’s explore the different types of printed signage and how

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GV Pulse: The Role of ‘Tactile Experiences’ in Building Stronger Brands

Blog, Newsletter, Thought Leadership / Mark Weinstein

In the context of marketing, branding, and printed products, understanding the neuroscience of touch can have significant implications for how businesses design and promote their products and services. Consequently, by harnessing tactile experiences, and introducing a sensory dimension to brand interactions, brands can forge positive and memorable interactions with consumers. Here are a few reasons

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Unleashing the Power of Top-of-Mind Awareness

Blog, Thought Leadership / Mark Weinstein

In marketing, being “top of mind” means being the first brand or product that comes to mind when a consumer thinks of a particular industry, category, or need. For example, when someone says “coffee,” what comes to mind? Starbucks? When someone says “soda,” is it Coca-Cola or Pepsi? When they say “electronics,” is it Apple?

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The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak

Blog, Thought Leadership / Mark Weinstein

In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you

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17 Essential Tips for Cost Savings in Print

Blog, Thought Leadership / Mark Weinstein

When it comes to printed projects, efficiency and cost-effectiveness are key considerations for businesses and individuals alike. By following a set of practical “printing tips,” you can optimize your printing budget, save valuable resources, and achieve high-quality results. In this post, we have compiled a list of essential printing tips to provide you with a

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The Value of an Authentic Voice in Marketing

Blog, Thought Leadership / Mark Weinstein

Whether you are writing copy for direct mail, email, or video, it is essential to be as authentic as possible. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning.

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Trade Shows Are Back! 5 Print Channels to Use

Blog, Thought Leadership / Mark Weinstein

Trade shows have been a staple of businesses’ marketing strategies for decades. While these in-person events declined during the pandemic, they are now on the rebound, allowing companies to take advantage of fresh, new opportunities. With 82% of trade show attendees having buying power, it’s easy to see why businesses are excited. Preparing for a

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Seeing is Believing, but “Touch” Closes the Deal: Enhancing Package Design via Tactile Marketing

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, it’s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their

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