If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and […]
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly Read More »
When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. According to current research, information read in print is embedded more deeply in the brain, is more easily recalled, and is recalled
Relax & Enjoy: 3 Reasons Consumers (Still) Love Print Read More »
In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. Luxury brands have known about this for decades, and have created these connections through elevated physical experiences. Yves Saint Laurent’s traveling pop-up hotel, Hermés’s “Hermesmatic” dip-dying experience, and Louis Vuitton and Supreme’s iconic shared store
Using Print to Connect Luxury Brands and Consumers Read More »
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from one fascinating
Is Brand Awareness Worth the Investment? Read More »
Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. The “unboxing experience” is how buyers feel
The Unboxing Experience Read More »
From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). In an instant, color does many things, including: Grabbing attention. Highlighting areas of importance. Establishing credibility. Denoting
Put the Power of Color to Work for You Read More »
You’ve spent considerable time developing targeted, personalized campaigns that drive traffic to your stores. Once people get there, do they find what they need?
5 Secrets for Success with Environmental Retail Graphics Read More »
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to
Consumers Continue Their Love Affair with Print Read More »
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? Let’s say you do a campaign, and Customer
Why Lifetime Customer Value Matters (A Lot) Read More »
Cincinnati and Northern Kentucky are renowned for being rich in design and branding talent. As the effects of COVID-19 continue to take its toll, we look to further highlight local creatives who are making an impact in the community. This month, Graphic Village sat down with Jason Snell, former owner of OTR-based agency We Have Become Vikings,
Graphic Village Speaks with Jason Snell Read More »
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