The Print Marketing Renaissance: A Potent Force in a Digital World

In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and advertising campaigns, print marketing captivates audiences and leaves an indelible impression. The effectiveness […]

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GV Pulse: Four Elements That Make Print Shine

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, thereโ€™s a timeless charm to a well-executed print piece that captures attention and makes a lasting impression โ€“ especially in marketing collateral, packaging, and direct mail. Print has unique qualities that can elevate your efforts in these areas. Letโ€™s look

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USPS Announces 2024 Price Adjustments

In a recent announcement, the United States Postal Service (USPS) unveiled its proposed price adjustments scheduled to take effect on January 21, 2024. The changes, approved by the USPS board of governors, aim to address operational costs and support the financial stability outlined in the Delivering for America 10-year plan. Key Changes: First-Class Forever Stamp:

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GV Pulse: The Role of โ€˜Tactile Experiencesโ€™ in Building Stronger Brands

In the context of marketing, branding, and printed products, understanding the neuroscience of touch can have significant implications for how businesses design and promote their products and services. Consequently, by harnessing tactile experiences, and introducing a sensory dimension to brand interactions, brands can forge positive and memorable interactions with consumers. Here are a few reasons

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Production Strategies for Effective Cross-Channel Branding

Having consistent cross-channel branding is crucial for creating a strong and memorable company image. It helps your company stay top-of-mind with your target audience, establishes trust, and builds credibility. But how do you ensure brand consistency when channels like direct mail, email, and wide-format graphics have such different production requirements? Here are a few ideas:

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Graphic Village Celebrates Three Additional 2023 Print Excellence Awards

On March 2, 2023, Graphic Village proudly received fifteen 2023 Print Excellence Awards from Graphic Media Alliance (GMA) during the 2023 Southern Region Print Week reception. Adding to this impressive recognition, on September 14, 2023, Graphic Village secured three more coveted 2023 awards at the GMA Millcraft Grand Ceremony in Columbus. These prestigious accolades include

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GV Pulse: Cultivating Success Through Thoughtful Corporate Gifting

In an ever-evolving business landscape, strategies that foster strong relationships, enhance brand image, and ensure client and employee loyalty are of paramount importance. One such strategy that has gained significant momentum in recent years is corporate gifting. This practice has transformed from a mere customary gesture to an indispensable tool in the arsenal of modern

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Unleashing the Power of Top-of-Mind Awareness

In marketing, being โ€œtop of mindโ€ means being the first brand or product that comes to mind when a consumer thinks of a particular industry, category, or need. For example, when someone says โ€œcoffee,โ€ what comes to mind? Starbucks? When someone says โ€œsoda,โ€ is it Coca-Cola or Pepsi? When they say โ€œelectronics,โ€ is it Apple?

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package design

10 Items for Your Pre-Design Packaging Production Checklist

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you donโ€™t want to overlook. Target audience: Who is the target market for your product? Your packaging has the

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