The return to printed catalogs

Why Some Major Retailers are Bringing Back Printed Catalogs

๏ปฟ In todayโ€™s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBCโ€™s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an โ€œold-schoolโ€ marketing strategy: printed catalogs. The shift is part of a larger trend […]

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GV Expands Capabilities with the Acquisition of AAA Laminating & Bindery!

Graphic Village (GV), is pleased to announce its acquisition of AAA Laminating & Bindery (AAA). AAA is a Fairfield, Ohio-based company recognized for its excellence in laminating and bindery services. This acquisition underscores Graphic Villageโ€™s commitment to providing a broad range of high-quality print and finishing solutions to its clients. The acquisition of AAA Laminating

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The Power of White Space: Enhancing Design, Improving Communication

White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This

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Graphic Village and BHDP Architecture Collaborate to Enhance Easterseals Redwoodโ€™s New Campus

Graphic Village is proud to announce our recent collaboration with BHDP Architecture in developing a stunning series of environmental graphics for Easterseals Redwoodโ€™s newly renovated campus in Walnut Hills. This project, which included both development and installation, showcases our commitment to creating impactful visual experiences that enhance an environment. The graphic material utilized in this

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Creative Harmony: Rick Rubinโ€™s Insights with Debbie Millman on โ€˜Design Mattersโ€™

When you think of Rick Rubin, the first thing that might come to mind is his unparalleled influence on the music industry. With a career spanning decades and an artist roster that includes names like Adele, Johnny Cash, the Beastie Boys, and Jay-Z, Rubinโ€™s impact is undeniable. Yet, as he reveals in his 2023 interview

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The Evolution of Marketing in the Printing Industry: Insights from โ€˜Graphic Media Allianceโ€™

As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability

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Reading Print Produces Results: Why Reading on Paper Still Matters

In todayโ€™s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

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Want to Be More Sustainable? Embrace Circular Design

In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.

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Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy

In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, thereโ€™s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Zโ€™s preference for tangible objects that

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Want Customer Loyalty? Start Yesterday!

We’ve all heard the statisticsโ€”your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment,

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