Packaging Archives - Page 3 of 3

GV Pulse: Rediscovering the Value of Print – Engaging the Tangible in a Digital World

In a world dominated by digital media, print has regained its value by offering unique advantages to marketing and branding efforts. Comprehensive print, packaging, environmental graphics, and direct mail each bring distinct benefits that resonate with audiences and enhance the overall brand experience. Let’s delve into the value that each of these print elements contributes […]

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Seeing is Believing, but “Touch” Closes the Deal: Enhancing Package Design via Tactile Marketing

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, it’s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their

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5 Ways to Leverage Product Packaging as a Marketing Tool

Blog, Thought Leadership / Mark Weinstein

When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create

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