Package Design Archives - Page 2 of 3

Revitalize Capital Acquires LPK, Expanding Its Brand and Design Portfolio

Acquisitions, Blog, News / Mark Weinstein

In a significant move within the Greater Cincinnati business community, Revitalize Capital, the Blue Ash-based private equity firm and parent company of Graphic Village, has acquired LPK, a renowned local design firm that grew into a global branding powerhouse. The acquisition, finalized on December 31, 2024, marks Revitalize’s 21st acquisition and its first since the […]

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Mastering Print Perfection: Your Essential Checklist

Blog, Thought Leadership / Mark Weinstein

In the world of print, experience is invaluable—but even the most seasoned professionals can stumble when details are overlooked. Whether you’re new to printing or a veteran, having a well-prepared checklist is the key to saving time, cutting costs, and avoiding unnecessary stress. Before sending your files to press, ensure everything is in order with

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The Paper Preference: Staying Ahead of the Curve with Paper-Based Packaging

Blog, Thought Leadership / Mark Weinstein

While this legislation (called the Single-Use Plastic Ban) comes out of the United Kingdom, there is an important takeaway for U.S. brands. It is part of the larger trend in which companies are shifting away from plastics to paper in their packaging. That shift is happening in the United States, as well. Although not as

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Creative Harmony: Rick Rubin’s Insights with Debbie Millman on ‘Design Matters’

Blog / Mark Weinstein

When you think of Rick Rubin, the first thing that might come to mind is his unparalleled influence on the music industry. With a career spanning decades and an artist roster that includes names like Adele, Johnny Cash, the Beastie Boys, and Jay-Z, Rubin’s impact is undeniable. Yet, as he reveals in his 2023 interview

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The Evolution of Marketing in the Printing Industry: Insights from ‘Graphic Media Alliance’

Blog, Thought Leadership / Mark Weinstein

As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability

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Reading Print Produces Results: Why Reading on Paper Still Matters

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

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Want to Be More Sustainable? Embrace Circular Design

Blog, Thought Leadership / Mark Weinstein

In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.

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Graphic Village Honored with Twenty-One 2024 Print Excellence Awards

Awards, Blog, News / Mark Weinstein

Graphic Village is proud to announce that they were awarded twenty-one 2024 Print Excellence Awards from Graphic Media Alliance (GMA) at the 2024 Southern Region Print Week reception on February 29, 2024. Each year, GMA holds its Print Excellence Awards competition to recognize Ohio, Michigan, and northern Kentucky printers who have demonstrated printing excellence in

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10 Items for Your Pre-Design Packaging Production Checklist

Blog, Thought Leadership / Mark Weinstein

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the

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The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak

Blog, Thought Leadership / Mark Weinstein

In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you

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