Package Design

package design

10 Items for Your Pre-Design Packaging Production Checklist

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the …

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Seeing is Believing, but “Touch” Closes the Deal: Enhancing Package Design via Tactile Marketing

In today’s digital age, it’s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their …

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Streamlining the Design Process: How AI Tools are Transforming Graphic Design

Creatives have always been on the lookout for new tools and technologies that can help augment creativity – creating better designs in less time. With the advent of artificial intelligence (AI), designers now have access to tools that can not only speed up design processes, but also help push boundaries and create designs that are …

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Scanning the Shelves: When a fraction of a second means everything.

Want to know just how quickly customers make decisions about products on the retail shelf? Turn to eye-tracking studies. In these studies, participants wear special head gear that tracks their eye movements. Eye tracking measures three things: The amount of time, in seconds, spent on average by participants fixating on each item. The time, in …

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5 Ways to Leverage Product Packaging as a Marketing Tool

When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create …

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