Marketing Collateral Archives - Page 3 of 4

Reading Print Produces Results: Why Reading on Paper Still Matters

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading […]

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Want to Be More Sustainable? Embrace Circular Design

Blog, Thought Leadership / Mark Weinstein

In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.

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Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy

Blog, Thought Leadership / Mark Weinstein

In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, there’s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Z’s preference for tangible objects that

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The Human Touch: Moving Beyond Data for Fully-Engaged Connections

Blog, Newsletter / Mark Weinstein

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesn’t guarantee success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text, but still

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Unveiling the Emergence of A2A Marketing: Is it the Next Big Thing?

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of marketing, strategies continually shift and adapt to meet the demands of an increasingly interconnected world. Recently, a new approach has been gaining traction, promising to redefine the way businesses engage with their audience. Enter All-to-All (A2A) marketing – a dynamic fusion of B2B and B2C strategies that places paramount emphasis

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Drip Marketing 101: Maximizing ROI through Targeted Engagement

Blog, Thought Leadership / Mark Weinstein

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipient’s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building

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Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

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10 Benefits of Print in 2024

Blog, Thought Leadership / Mark Weinstein

In the contemporary marketing landscape, print media remains a potent tool, offering unique advantages that complement digital strategies. This list highlights the diverse benefits of incorporating print into your marketing arsenal. From tangible presence to increased recall, less competition in the digital realm to extended lifespan, and the establishment of credibility to visual appeal, print

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The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

Blog, Newsletter / Mark Weinstein

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world

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The Print Marketing Renaissance: A Potent Force in a Digital World

Blog, Thought Leadership / Mark Weinstein

In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and advertising campaigns, print marketing captivates audiences and leaves an indelible impression. The effectiveness

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