Using Print to Connect Luxury Brands and Consumers
In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. Luxury brands have known about this for decades, and have created these connections through elevated physical experiences. Yves Saint Laurent’s traveling pop-up hotel, Hermés’s “Hermesmatic” dip-dying experience, and Louis Vuitton and Supreme’s iconic shared store …
Using Print to Connect Luxury Brands and Consumers Read More »
