Home>>Tag: direct marketing

As Postage Rates Increase, 6 x 9 is the New 4.25 x 6

2021-08-04T10:51:52-04:00July 28th, 2021|Tags: , , , , |

For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]

11 Eye-Popping Stats on Direct Mail

2021-03-24T09:48:09-04:00March 18th, 2021|Tags: , , , , , , , |

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]