direct marketing Archives - Graphic Village

Why Domestic Printing is More Valuable Than Ever in the Era of Tariffs

Blog, Thought Leadership / Mark Weinstein

Over the past several years, the evolving landscape of global trade — especially the ongoing tariffs recently imposed on imports from China — has prompted businesses to rethink where and how they source their printed materials. While tariffs have made importing printed products from China less appealing, the shift toward domestic printing is about much […]

Why Domestic Printing is More Valuable Than Ever in the Era of Tariffs Read More »

Trade Show Planning Pays Off

Blog, Thought Leadership / Mark Weinstein

Trade show season is in full swing, and whether your company has one or 100 employees, trade shows and local events offer excellent opportunities for branding and sales. Yet, while most attendees only participate in one trade show per year, many vendors invest relatively little time in planning for that valuable opportunity — often leading

Trade Show Planning Pays Off Read More »

7 High-ROI Print Marketing Strategies You Need to Know

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving world of marketing, print remains a powerful tool for connecting with targeted audiences, building brand recognition, and driving sales. Whether you’re in retail, B2B, or any other industry, integrating print into your marketing strategy can lead to impressive returns on investment (ROI). At Graphic Village, we specialize in crafting high-impact print campaigns.

7 High-ROI Print Marketing Strategies You Need to Know Read More »

Graphic Village Wins Big at the 2025 Print Excellence Awards

Awards, News / Mark Weinstein

At Graphic Village, we pride ourselves on delivering high-quality, innovative print solutions — and this year, our commitment to excellence has once again been recognized! Each year, Graphic Media Alliance hosts the Print Excellence Awards (PEA), honoring printers across Ohio, Michigan, and Northern Kentucky for their exceptional craftsmanship across 36 categories. The 2025 Print Excellence

Graphic Village Wins Big at the 2025 Print Excellence Awards Read More »

Celebrating Growth: Graphic Village Ranks 63 on the “2024 Wide-Format Impressions 150”

Blog / Mark Weinstein

At Graphic Village, we are proud to announce that we’ve made a significant leap in our standing within the printing industry. After being ranked #118 on the 2024 Printing Impressions 300 list, we are thrilled to also be recognized as the 63rd largest wide-format printing operation in the U.S. and Canada in the 2024 Wide-Format

Celebrating Growth: Graphic Village Ranks 63 on the “2024 Wide-Format Impressions 150” Read More »

Celebrating Growth: Graphic Village Ranks 118 on the “2024 Printing Impressions 300”

Blog, News / Mark Weinstein

We are proud to share that Graphic Village has climbed to #118 on the prestigious 2024 Printing Impressions 300 list, an achievement that underscores our steady growth and commitment to excellence in the commercial printing industry. This marks a significant leap from #133 in 2023 and an even more remarkable rise from #166 in 2022.

Celebrating Growth: Graphic Village Ranks 118 on the “2024 Printing Impressions 300” Read More »

Why Some Major Retailers are Bringing Back Printed Catalogs

Blog, Thought Leadership / Mark Weinstein

In today’s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBC’s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an “old-school” marketing strategy: printed catalogs. The shift is part of a larger trend

Why Some Major Retailers are Bringing Back Printed Catalogs Read More »

The Power of White Space: Enhancing Design, Improving Communication

Blog, Thought Leadership / Mark Weinstein

White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This

The Power of White Space: Enhancing Design, Improving Communication Read More »

Reading Print Produces Results: Why Reading on Paper Still Matters

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading

Reading Print Produces Results: Why Reading on Paper Still Matters Read More »

The Human Touch: Moving Beyond Data for Fully-Engaged Connections

Blog, Newsletter / Mark Weinstein

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesn’t guarantee success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text, but still

The Human Touch: Moving Beyond Data for Fully-Engaged Connections Read More »