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As Postage Rates Increase, 6 x 9 is the New 4.25 x 6
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As Postage Rates Increase, 6 x 9 is the New 4.25 x 6

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As Postage Rates Increase, 6 x 9 is the New 4.25 x 6

Mark Weinstein2021-08-04T10:51:52-04:00July 28th, 2021|Tags: direct mail, direct marketing, marketing, Marketing Message, Postal Rates|

For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]

11 Eye-Popping Stats on Direct Mail
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11 Eye-Popping Stats on Direct Mail

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11 Eye-Popping Stats on Direct Mail

Mark Weinstein2021-03-24T09:48:09-04:00March 18th, 2021|Tags: Brand recall, direct mail, direct marketing, marketing, Marketing Strategy, print design, Print Industry, variable print|

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]