Maintain Marketing Visibility

2022-03-23T14:43:29-04:00March 23rd, 2022|Tags: , , , , , , , |

How Apple’s new email privacy update reinforces the value of print Print is a wonderful marketing tool, and email is, too. Email is fast, highly responsive, and easily tracked and tested. At least, until Apple iOS 15. […]

The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now

2021-11-16T15:50:35-05:00November 8th, 2021|Tags: , , , , , |

The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your [...]

As Postage Rates Increase, 6 x 9 is the New 4.25 x 6

2021-08-04T10:51:52-04:00July 28th, 2021|Tags: , , , , |

For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]

11 Eye-Popping Stats on Direct Mail

2021-03-24T09:48:09-04:00March 18th, 2021|Tags: , , , , , , , |

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]

Go to Top