direct mail Archives - Page 3 of 3

GV Pulse: Rediscovering the Value of Print – Engaging the Tangible in a Digital World

In a world dominated by digital media, print has regained its value by offering unique advantages to marketing and branding efforts. Comprehensive print, packaging, environmental graphics, and direct mail each bring distinct benefits that resonate with audiences and enhance the overall brand experience. Let’s delve into the value that each of these print elements contributes […]

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Trade Shows Are Back! 5 Print Channels to Use

Blog, Thought Leadership / Mark Weinstein

Trade shows have been a staple of businesses’ marketing strategies for decades. While these in-person events declined during the pandemic, they are now on the rebound, allowing companies to take advantage of fresh, new opportunities. With 82% of trade show attendees having buying power, it’s easy to see why businesses are excited. Preparing for a

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GV Pulse: GV Brings CAMI Technologies’ Personalized Video Communication Platform to Clients!

Blog, Newsletter / Mark Weinstein

CAMI Technologies has developed a video communication platform that prioritizes personal engagement through its patent-pending QR code technology, CAMIcodes. CAMI allows brands to develop targeted, authentic videos to quickly reach their target audiences while also allowing consumers to connect with family and friends. The team at GV is proud to announce that, as a preferred

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GV Pulse: Six Principles of Marketing Persuasion

Newsletter / Mark Weinstein

Understanding buyer psychology is key to grabbing a consumers’ attention and moving them towards a buying decision. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles – reciprocity, social proof, liking, commitment and consistency, authority and scarcity – can help boost results and

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Why Our Brains Prefer Direct Mail Over Email

Blog, Thought Leadership / Mark Weinstein

Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: These studies consistently find that while email is an important

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Effective Direct Mail: Short and Sweet

Blog / Caleb Conlin

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What! (WMW!), a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today is

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5 Ways to Combine Email with Print

Blog, Thought Leadership / Caleb Conlin

When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results. Use print when email addresses aren’t (yet) available. You can’t send emails to people

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The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now

Blog, Thought Leadership / Caleb Conlin

The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own

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Consumers Continue Their Love Affair with Print

Blog, Thought Leadership / Caleb Conlin

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to

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Graphic Village Acquires Dayton-Based DMS ink

Acquisitions, News / Caleb Conlin

Acquisition adds sophisticated, personalized communications capabilities. Graphic Village announced today that it has acquired DMS ink (formerly Dayton Mailing Services), located in Yellow Springs, OH. The Yellow Springs facility will continue to operate, under the Graphic Village name. Rooted in its direct-mailing expertise, DMS ink delivers sophisticated, personalized communications through its automated tools for targeted marketing. Graphic Village will maintain and

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