Branding Archives - Page 6 of 7

Graphic Village Honored at 23rd Annual ACG Cincinnati “Deal Maker Awards”

Graphic Village was recognized as an Honoree (winner) in the small cap business category at the 23rd Annual ACG Cincinnati “Deal Maker Awards,” a distinction that fills our team with immense gratitude. The ceremony, held on June 7th at Cincinnati Music Hall, showcased the thriving Cincinnati business landscape, and served as a testament to the […]

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GV Pulse: Rediscovering the Value of Print – Engaging the Tangible in a Digital World

Newsletter / Mark Weinstein

In a world dominated by digital media, print has regained its value by offering unique advantages to marketing and branding efforts. Comprehensive print, packaging, environmental graphics, and direct mail each bring distinct benefits that resonate with audiences and enhance the overall brand experience. Let’s delve into the value that each of these print elements contributes

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Graphic Village Named Official Print Marketing Solutions Company of Rahal Letterman Lanigan Racing

Blog, News / Mark Weinstein

ZIONSVILLE, Ind. (April 26, 2023) – Rahal Letterman Lanigan Racing (RLL) announced today that Graphic Village, a leading Midwest print marketing solutions provider, with facilities in Cincinnati, Chicago, Louisville and Indiana, has joined the team as the Official Print Marketing Solutions company in a multi-year agreement. “We are thrilled to partner with the Rahal Letterman Lanigan

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Seeing is Believing, but “Touch” Closes the Deal: Enhancing Package Design via Tactile Marketing

Blog, Thought Leadership / Mark Weinstein

In today’s digital age, it’s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their

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GV Pulse: GV Brings CAMI Technologies’ Personalized Video Communication Platform to Clients!

Blog, Newsletter / Mark Weinstein

CAMI Technologies has developed a video communication platform that prioritizes personal engagement through its patent-pending QR code technology, CAMIcodes. CAMI allows brands to develop targeted, authentic videos to quickly reach their target audiences while also allowing consumers to connect with family and friends. The team at GV is proud to announce that, as a preferred

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GV Pulse: Six Principles of Marketing Persuasion

Newsletter / Mark Weinstein

Understanding buyer psychology is key to grabbing a consumers’ attention and moving them towards a buying decision. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles – reciprocity, social proof, liking, commitment and consistency, authority and scarcity – can help boost results and

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5 Ways to Leverage Product Packaging as a Marketing Tool

Blog, Thought Leadership / Mark Weinstein

When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create

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Graphic Village Acquires Chicago-Based Sunrise Hitek Group

Acquisitions, News / Caleb Conlin

Acquisition builds on Graphic Village’s variable print, large format and packaging capabilities Graphic Village announced on June 1, 2022 that it had purchased Sunrise Hitek Group, LLC, a variable print and specialty large format company in Chicago. This strategic move further strengthens Graphic Village’s capabilities and expands the company’s presence to the Chicago, Illinois region.

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Graphic Village Acquires Muncie-Based T-Max Graphics

Acquisitions, News / Caleb Conlin

Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. T-Max Graphics, a specialist in wide-format printing, signage, vehicle wraps

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Is Brand Awareness Worth the Investment?

Blog, Thought Leadership / Caleb Conlin

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from one fascinating

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