Understanding buyer psychology is key to grabbing a consumers’ attention and moving them towards a buying decision. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles – reciprocity, social proof, liking, commitment and consistency, authority and scarcity – can help boost results and […]
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Acquisition builds on Graphic Village’s variable print, large format and packaging capabilities Graphic Village announced on June 1, 2022 that it had purchased Sunrise Hitek Group, LLC, a variable print and specialty large format company in Chicago. This strategic move further strengthens Graphic Village’s capabilities and expands the company’s presence to the Chicago, Illinois region.
Graphic Village Acquires Chicago-Based Sunrise Hitek Group Read More »
Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. T-Max Graphics, a specialist in wide-format printing, signage, vehicle wraps
Graphic Village Acquires Muncie-Based T-Max Graphics Read More »
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from one fascinating
Is Brand Awareness Worth the Investment? Read More »
From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). In an instant, color does many things, including: Grabbing attention. Highlighting areas of importance. Establishing credibility. Denoting
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