Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let’s look at seven of them. Am I targeting the right audience? Target audiences can shift and change. […]
Does Your Data Answer the Right Questions? Read More »
In a significant move within the Greater Cincinnati business community, Revitalize Capital, the Blue Ash-based private equity firm and parent company of Graphic Village, has acquired LPK, a renowned local design firm that grew into a global branding powerhouse. The acquisition, finalized on December 31, 2024, marks Revitalize’s 21st acquisition and its first since the
Revitalize Capital Acquires LPK, Expanding Its Brand and Design Portfolio Read More »
In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AI’s potential in digital channels—email, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth,
AI and Print Content: A Winning Combination Read More »
In today’s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBC’s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an “old-school” marketing strategy: printed catalogs. The shift is part of a larger trend
Why Some Major Retailers are Bringing Back Printed Catalogs Read More »
White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This
The Power of White Space: Enhancing Design, Improving Communication Read More »
Graphic Village is proud to announce our recent collaboration with BHDP Architecture in developing a stunning series of environmental graphics for Easterseals Redwood’s newly renovated campus in Walnut Hills. This project, which included both development and installation, showcases our commitment to creating impactful visual experiences that enhance an environment. The graphic material utilized in this
When you think of Rick Rubin, the first thing that might come to mind is his unparalleled influence on the music industry. With a career spanning decades and an artist roster that includes names like Adele, Johnny Cash, the Beastie Boys, and Jay-Z, Rubin’s impact is undeniable. Yet, as he reveals in his 2023 interview
Creative Harmony: Rick Rubin’s Insights with Debbie Millman on ‘Design Matters’ Read More »
As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability
In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading
Reading Print Produces Results: Why Reading on Paper Still Matters Read More »
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.
Want to Be More Sustainable? Embrace Circular Design Read More »
Certifications:
Graphic Village is part of the Revitalize Group of companies
