Home>>Tag: Brand Recognition

Is Brand Awareness Worth the Investment?

2021-07-27T14:53:54-05:00July 27th, 2021|Tags: , , , , |

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. […]

Put the Power of Color to Work for You

2021-04-28T09:12:19-05:00April 27th, 2021|Tags: , , , , , , , , , |

From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). […]