Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let’s look at seven of them. Am I targeting the right audience? Target audiences can shift and change. […]
Does Your Data Answer the Right Questions? Read More ยป
Vernacular Flavor, Traveling Creatives and the Benefits of their Hyper-Sensitivity. Designers have a hunger. They hunger, and fervently yearn to be inspired.
Destination Inspiration: How New Places Inspire Fresh Perspectives Read More ยป
Creativity is a universal hungerโa yearning to transform the ordinary into the extraordinary. For Creativesโdesigners, artists, architects, writers, chefs, and musiciansโthis hunger fuels their work, often sparked by travel. Travel is more than just an escape from the daily grind; itโs a journey into the vast expanse of creativity. It teaches us to see the
2025โs Best U.S. Creative Escapes: Where Inspiration Meets Exploration Read More ยป
In the world of print, experience is invaluableโbut even the most seasoned professionals can stumble when details are overlooked. Whether youโre new to printing or a veteran, having a well-prepared checklist is the key to saving time, cutting costs, and avoiding unnecessary stress. Before sending your files to press, ensure everything is in order with
Mastering Print Perfection: Your Essential Checklist Read More ยป
While this legislation (called the Single-Use Plastic Ban) comes out of the United Kingdom, there is an important takeaway for U.S. brands. It is part of the larger trend in which companies are shifting away from plastics to paper in their packaging. That shift is happening in the United States, as well. Although not as
The Paper Preference: Staying Ahead of the Curve with Paper-Based Packaging Read More ยป
In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AIโs potential in digital channelsโemail, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth,
AI and Print Content: A Winning Combination Read More ยป
๏ปฟ In todayโs increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBCโs TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an โold-schoolโ marketing strategy: printed catalogs. The shift is part of a larger trend
Why Some Major Retailers are Bringing Back Printed Catalogs Read More ยป
White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This
The Power of White Space: Enhancing Design, Improving Communication Read More ยป
As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability
In todayโs digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading
Reading Print Produces Results: Why Reading on Paper Still Matters Read More ยป
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