Blog entries will use this category.
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and sustainability. [...]
According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when, where, and how consumers are planning to do their holiday shopping, Shopkick surveyed over 23,000 U.S. consumers in July 2021. It found that nearly one-quarter (22%) [...]
“A logo is just a symbol. The symbol only has meaning once you do all the other things around it that communicate that brand.” In Episode #48 of One More Question, Ross Drakes from Nicework is joined by DJ Stout, Partner at acclaimed international design consultancy Pentagram and principal of their Austin, Texas office. […]
When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. […]
In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. […]
Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. […]
For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. […]
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do. […]
In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the [...]
