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Looking to design something wickedly awesome this season? Perhaps something seasonally authentic to creep it real? GV has you covered. Howl with excitement at how devilishly spooky our uniquely curated Halloween Design Assets are. Influenced by B-horror movie titles and vintage horror comics, these tricks and treats are bound to scare up a few spirited design [...]
Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your conversion rates substantially. […]
It’s the end of an era. Adobe will stop supporting PostScript Type 1 fonts in January 2023. When the clock turns over, your Type 1 fonts will no longer appear in the font menus, and existing Type 1 fonts in your documents will appear as “missing fonts.” […]
Whether it’s a branded hat, calendar or mug, most consumers own at least one promotional product. But promotional products are more than just “feel good” gifts. Truth be told, branded promotional products are proven vehicles for increasing brand awareness among consumers and motivating purchase decisions. […]
Just because a print shop operates various types of production equipment doesn’t mean that all shops are equal. Print shops can vary substantially. They can vary in terms of their technology, experience and how they interact with their customers. What should you look for in a print provider? Here’s a quick checklist to help determine the [...]
Graphic Village is proud to announce that we were recently honored with five 2022 Print Excellence Awards from Graphic Media Alliance at their PEA Grand Ceremony, held August 17th at the Columbus Convention Center. […]
Where Do We Go From Here? As we move from a pandemic phase to an endemic one, the U.S. economy continues to be surprisingly resilient. However, It’s no secret that the national economy is suffering some tension due to a variety of unexpected global supply chain stresses. The printing and graphic communications industries are not immune [...]
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past several years. Why do these trends continue to grow? Because they work. […]
According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the pie. […]
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What! (WMW!), a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today [...]
