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Put the Power of Color to Work for You

2021-04-28T09:12:19-04:00April 27th, 2021|Tags: , , , , , , , , , |

From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). […]

5 Secrets for Success with Environmental Retail Graphics

2021-04-20T09:29:32-04:00April 19th, 2021|Tags: , , , , , , , |

You’ve spent considerable time developing targeted, personalized campaigns that drive traffic to your stores. Once people get there, do they find what they need? Is their in-store time a positive experience, or does it result in frustration and disappointment? […]

11 Eye-Popping Stats on Direct Mail

2021-03-24T09:48:09-04:00March 18th, 2021|Tags: , , , , , , , |

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]

Saving Money on Print by Using Digital Storefronts

2021-03-24T09:47:43-04:00March 17th, 2021|Tags: , , , , , , , |

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line: […]

The Power of Marketing Local

2021-03-24T09:47:00-04:00March 16th, 2021|Tags: , , , , , , , , , , , |

One of the most powerful consumer trends of 2020, and now 2021, has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. […]

Consumers Continue Their Love Affair with Print

2021-03-11T11:11:53-04:00March 10th, 2021|Tags: , , , , , , , , |

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to remain [...]

Should You Be Personalizing? The Data Tell the Tale

2021-01-25T12:22:05-04:00January 25th, 2021|Tags: , , , , , , , , , |

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re gone. 1 […]

Why Lifetime Customer Value Matters (A Lot)

2021-01-26T11:37:44-04:00January 21st, 2021|Tags: , , , , , , , , , , |

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? […]

Leadership in the Age of Covid-19

2020-10-30T10:35:10-04:00October 16th, 2020|Tags: , , , |

Almost no industry has been immune to the effects of COVID-19. Coping with this new environment is no longer a choice, and living in the age of a pandemic has become a lifestyle. What does this mean for business? While some companies will thrive, many will struggle in the economic downturn. […]

Crafting a Brand: The Relationship Between Craft Beer & Branding

2020-10-30T10:46:54-04:00September 15th, 2020|Tags: , , , , , , , , , , , , , , , |

In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery [...]