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Want Better Results? Drip It!

2018-11-05T15:38:11-05:00November 2nd, 2018|Tags: , , |

Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter approach – called “drip marketing” – can be highly effective.

How Do You Know You’re Spending Wisely on Your Direct Mail Campaigns?

2018-10-19T17:22:30-05:00October 19th, 2018|Tags: , , , , , |

So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?

Not Personalizing Yet? Three Data Points You Need to Know

2018-08-31T19:37:11-05:00August 10th, 2018|Tags: , , , , |

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy?