Blog entries will use this category.

5 Ways to Maximize Your Print Investment

2022-05-26T16:17:01-04:00May 26th, 2022|

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at five strategies to help you make the most of your investment. […]

Tapping the “Rule of Reciprocity” in Marketing

2022-05-26T16:15:55-04:00May 26th, 2022|

  Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your marketing strategy. It’s called “the rule of reciprocity.” […]

Don’t Let the Paper Shortage Get You Down

2022-03-23T15:15:50-04:00March 23rd, 2022|Tags: , , , |

As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn’t recovered as quickly as demand, and shoppers often find limited supplies of everything from consumer electronics to toys. These disruptions have affected the [...]

Maintain Marketing Visibility

2022-03-23T14:43:29-04:00March 23rd, 2022|Tags: , , , , , , , |

How Apple’s new email privacy update reinforces the value of print Print is a wonderful marketing tool, and email is, too. Email is fast, highly responsive, and easily tracked and tested. At least, until Apple iOS 15. […]

Creative Cities and How Cincinnati Transformed into One

2022-01-27T09:31:35-05:00January 20th, 2022|Tags: , , , , |

Why Creative Cities are essential, and how attracting talent and amplifying urbanism via imagination and implementation transformed the Queen City into one The creative city is a 21st century phenomenon which is directly related to the regeneration of cities as a new planning paradigm for urban innovation. The concept was initially developed by Australian businessman and [...]

Graphic Village Acquires OneTouchPoint Cincinnati Operations

2022-01-11T10:14:36-05:00January 11th, 2022|Tags: , , , , , , |

Acquisition continues rapid expansion of Graphic Village’s print marketing capabilities Graphic Village announced it has completed its purchase of the Cincinnati operations of OneTouchPoint. The acquisition included the personnel, equipment and local customer base of OneTouchPoint, and will ensure that their local customers will continue to receive the high-quality print, marketing and mailing services that they [...]

Print Is a Fan Favorite. But Why?

2021-12-17T09:21:12-05:00December 16th, 2021|Tags: , , , , , , |

Even in a world where interest in all things digital media continues to grow, something still draws people into the tangible and irresistibly tactile world of paper and ink. But why? What makes people fall in love with print? Is it the feel of paper? The smell of ink? Does foil make you swoon? Here’s a [...]

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