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As Postage Rates Increase, 6 x 9 is the New 4.25 x 6

2021-07-28T12:55:09-04:00July 28th, 2021|Tags: , , , , |

For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]

Is Brand Awareness Worth the Investment?

2021-07-27T14:53:54-04:00July 27th, 2021|Tags: , , , , |

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. […]

Marketers Identify Their #1 Priority in the Next Five Years

2021-07-27T14:39:47-04:00July 27th, 2021|Tags: , , , , , |

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do. […]

Podcast: Scodix & Transforming the Packaging Market

2021-06-02T13:54:02-04:00June 2nd, 2021|Tags: , , , , , , , , , , |

In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the [...]

This Could Be a Good Time for Dimensional Direct Mail

2021-05-20T11:21:18-04:00May 19th, 2021|Tags: , , , , |

By Mike Porter; Print/Mail Consultants Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces stand out from everything else in the mailbox and arouse curiosity. Who wouldn’t want to open a well-designed piece of dimensional mail? […]

Graphic Village Honored with Seven 2021 Print Excellence Awards

2021-05-18T11:08:35-04:00May 17th, 2021|Tags: , , , , , , , , , |

Graphic Village is proud to announce that we were recently honored with seven 2021 Print Excellence Awards from Graphic Media Alliance. Each year, Graphic Media Alliance holds its Print Excellence Awards Competition to recognize Ohio, Michigan and Northern Kentucky printers who have demonstrated excellence in 35 categories, with two out-of-region expert judges ranking them. […]

The Unboxing Experience

2021-05-06T14:13:19-04:00May 6th, 2021|Tags: , , , , , , , , , |

Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. […]

Put the Power of Color to Work for You

2021-04-28T09:12:19-04:00April 27th, 2021|Tags: , , , , , , , , , |

From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). […]

5 Secrets for Success with Environmental Retail Graphics

2021-04-20T09:29:32-04:00April 19th, 2021|Tags: , , , , , , , |

You’ve spent considerable time developing targeted, personalized campaigns that drive traffic to your stores. Once people get there, do they find what they need? Is their in-store time a positive experience, or does it result in frustration and disappointment? […]

11 Eye-Popping Stats on Direct Mail

2021-03-24T09:48:09-04:00March 18th, 2021|Tags: , , , , , , , |

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]