Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re gone. 1 […]
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? […]
Almost no industry has been immune to the effects of COVID-19. Coping with this new environment is no longer a choice, and living in the age of a pandemic has become a lifestyle. What does this mean for business? While some companies will thrive, many will struggle in the economic downturn. […]
In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery [...]
ONE-STOP INTEGRATED MARKETING SOLUTIONS ALL UNDER ONE ROOF One Company. One Stop. Everything you need is right here in the Village. After a century in business, we’ve become a one-stop resource for transforming creative ideas into powerful results. Headquartered in Blue Ash, Ohio, Graphic Village is the leading, independent print marketing solutions provider in the Greater [...]
Cincinnati and Northern Kentucky are renowned for being rich in design and branding talent. As the effects of COVID-19 continue to take its toll, we look to further highlight local creatives who are making an impact in the community. This month, Graphic Village sat down with Jason Snell, former owner of OTR-based agency We Have Become [...]
Vernacular Flavor, Traveling Creatives and the Benefits of their Hyper-Sensitivity. Designers have a hunger. They hunger, and fervently yearn to be inspired. In fact, the need to drink from the well of inspiration – to stimulate creative juices – is most often their principal source of motivation. Followed implicitly, design methodology can lead to positive design [...]
From hospitality to energy, no industry has been immune to the economic effects of COVID-19. Design and branding, an industry which feeds all industries and is closely aligned to our own, is no exception when it comes to feeling the impact of the virus. In an effort to highlight local talent in the region at this [...]
“The only thing truly permanent in this life is change.” If there’s one quote that truly sums up 2020 so far, it is this one. A dramatic and unforeseen animal, change is everywhere this year, and the business world is no exception. To survive the short-term and thrive in the long-term, businesses have learned to adapt [...]
From hospitality to energy, no industry has been immune to the effects of COVID-19. Just coping with this new environment is simply no longer a choice, and living in the age of a pandemic has become a lifestyle that we’re rapidly adjusting to. As an innovative leader in print solutions and brand elevation, we have pivoted [...]
