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Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly

2021-10-15T12:47:41-04:00October 15th, 2021|Tags: , , , , , , |

If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and sustainability. [...]

Holiday Marketing Is Coming Earlier This Year

2021-10-15T12:15:59-04:00October 15th, 2021|Tags: , , , , , |

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when, where, and how consumers are planning to do their holiday shopping, Shopkick surveyed over 23,000 U.S. consumers in July 2021. It found that nearly one-quarter (22%) [...]

DJ Stout: Logos are Overrated

2021-09-23T11:57:27-04:00September 23rd, 2021|Tags: , , , |

“A logo is just a symbol. The symbol only has meaning once you do all the other things around it that communicate that brand.” In Episode #48 of One More Question, Ross Drakes from Nicework is joined by DJ Stout, Partner at acclaimed international design consultancy Pentagram and principal of their Austin, Texas office. […]

Relax & Enjoy: 3 Reasons Consumers (Still) Love Print

2021-09-08T10:23:01-04:00September 8th, 2021|Tags: , , , , , , |

When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. […]

Using Print to Connect Luxury Brands and Consumers

2021-09-02T10:17:50-04:00September 2nd, 2021|Tags: , , , , , , , |

In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. […]

Graphic Village Acquires Muncie-Based T-Max Graphics

2021-08-16T17:06:12-04:00August 16th, 2021|Tags: , , , , , |

Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. […]

As Postage Rates Increase, 6 x 9 is the New 4.25 x 6

2021-08-04T10:51:52-04:00July 28th, 2021|Tags: , , , , |

For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]

Is Brand Awareness Worth the Investment?

2021-07-27T14:53:54-04:00July 27th, 2021|Tags: , , , , |

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. […]

Marketers Identify Their #1 Priority in the Next Five Years

2021-07-27T14:39:47-04:00July 27th, 2021|Tags: , , , , , |

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do. […]

Podcast: Scodix & Transforming the Packaging Market

2021-06-02T13:54:02-04:00June 2nd, 2021|Tags: , , , , , , , , , , |

In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the [...]