Innovation Marketing: Move Forward or Be Forgotten
Move forward or be left behind. You’ve probably heard this more times than you can remember. That’s because it’s true – and especially in the fast-moving world of marketing.
Are You Using Content Your Audience Trusts?
One of the critical factors in building audience engagement is trust. When your audience trusts you, they engage more and spend more money.
eNewsletter – August 2018 – No Pain, No Gain
A solid plan that details your marketing goals, strategies, tactics, costs and projected results is a critical resource for your entire organization. In fact, it’s one of the best ways there is to make sure your marketing dollars are being well spent.
Not Personalizing Yet? Three Data Points You Need to Know
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy?
eNewsletter – July 2018 – Innovative Technology. Innovative Thinking
Introducing Color-Logic, a versatile, affordable way to produce metallic special effects using almost any print process.
Print Design: ‘Fixer Upper’ Style
Love “Fixer Upper” style? Millions of viewers do. Tap into “Fixer Upper” tones and help your buyers fall in love with your mailings as much as they have fallen in love with Joanna Gaines.
Create Direct Mail With Stopping Power
Every day, thousands of marketing contacts clamor for your customers’ attention. What will make these customers pay attention to you?
Want Great Direct Mail? Do This!
Want to get the most out of your direct mail budget and maximize your ROI? Here are five simple ideas that can bring great results.
Want More Loyalty? Reward Your Customers!
One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. Plus, customers actively participating in loyalty programs not only continue to buy from you, but they spend more money when they do.
Is Investing in Personalized Messaging Worth It?
Still on the fence about personalizing your print campaigns? Wondering whether it’s worth the time and expense to develop marketing databases, create customer profiles and develop messaging for personalized communications?