Client
Services Used
- Custom packaging development, Kitting & assembly
Techniques Used
- Die Cutting, Gluing & folding, Offset printing, Soft Touch Aqueous Coating
Location
Awards
Print Excellence Award
The Challenge
Since 2015, the Northern Kentucky Convention and Visitors Bureau, along with The B-Line—a consortium of Bourbon Trail distilleries, bourbon-centric bars, and restaurants in Northern Kentucky—has collaborated with the Braxton Brewing Company for their renowned “Dark Charge” beer event. Termed as a “fusion of bourbon and beer,” the Dark Charge Winter Block Party commemorates Braxton’s yearly unveiling of their exclusive Dark Charge Barrel-Aged Imperial Stout. This particular stout undergoes a dual barrel-aging process, maturing for several months in carefully selected barrels sourced from B-Line distilleries like New Riff, Boone County Bourbon, and Old Pogue.
The Approach
In 2022, the Dark Charge Winter Block Party became a full-on, two-day event – a first in the eight years since the winter affair was launched. To mark the occasion and further differentiate the Dark Charge Chocolate Pretzel Bourbon Ball variety from the other Dark Charge flavors, Braxton tasked the team at Graphic Village with the challenge of developing a distinctive package that would support their branding, produce a visually engaging piece that generated interest, while also manufacturing a functionally-reinforced carton that protected the specially-designed glass bottle inside.
The Outcome
As a reliable partner, we provided value to the Braxton team by working closely with them to understand their needs and product objectives. Taking a cue from the fabrication of a chewing gum carton, our team developed a functional package solution that showcased the Dark Charge product in a way that exuded quality while feeling true to the broader Braxton brand. By highlighting unique attributes of craftsmanship and quality in the fold and locking mechanism of the carton lid, combined with a soft touch aqueous coating, we created an air of exclusivity that played up the appeal and value of a limited-edition piece, helping to further bolster consumer demand for this one-off craft beer variety.
