AddUp Branded Environmental Graphics & Signage

Client

ADDUP

Services Used

Techniques Used

Location

Cincinnati

Awards

Graphic Media Alliance

Print Excellence Award

Gold, People’s Choice

The Challenge

AddUp is a global metal additive manufacturing OEM and service provider of Power Bed Fusion (PBF) and Directed Energy Deposition (DED) technologies. Headquartered in France, AddUp’s Solution Center in Cincinnati, Ohio is the company’s first subsidiary outside of Europe. Aside from providing metal AM printing services for their customers, their Cincinnati space is also a demonstration facility, designed to present their additive manufacturing technologies to current and prospective customers. For this reason, AddUp wanted their facility to operate as a uniquely branded environment for showcasing their operations and services. After meeting with AddUp to initially understand their strategic objectives and goals, the challenge for Graphic Village was to then propose how to bring their vision to life – estimating the greatest visual impact possible through their anticipated budget, all while adhering to their timeline without interrupting facility operations.

The Approach

Before their branded environment initiative, Graphic Village had previously partnered with AddUp on a variety of projects that included outdoor signage, marketing collateral and tradeshow graphics. Having already established a relationship with GV, the AddUp team again approached us to help them explore ways to visually enhance their manufacturing space. As they requested, they wanted the space to, “come to life!” Their design team was able to collaborate with our team, and together we settled on several substrates that would allow us to effectively brand their Cincinnati Solution Center.

The Outcome

Connecting people to the spaces that surround them is imperative, and a goal of AddUp was to energize their employees, through branded environments, into feeling more connected to the company – all while establishing an impactful, visual showcase of their brand with facility visitors. With decades of experience, our expertise runs the gamut from reliable execution and credibility to craftsmanship and consistent quality. Our talented team of collaborative specialists thoroughly understood how to activate AddUp’s strategic vision; and by transforming their atmosphere into a more meaningful experience, we established both company pride for AddUp workers as well as admiration and enduring credibility with visiting AddUp customers and prospects to their demonstration facility.

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The Approach

Before their branded environment initiative, Graphic Village had previously partnered with AddUp on a variety of projects that included outdoor signage, marketing collateral and tradeshow graphics. Having already established a relationship with GV, the AddUp team again approached us to help them explore ways to visually enhance their manufacturing space. As they requested, they wanted the space to, “come to life!” Their design team was able to collaborate with our team, and together we settled on several substrates that would allow us to effectively brand their Cincinnati Solution Center.

As a reliable partner, we were quick to help, and visited the AddUp facility on several occasions – offering a variety of solutions for developing an experiential branded working environment. Designed around the human experience, experiential environmental graphics create a lasting impression, establish consistency and promote engagement. Executed holistically, they also communicate essential brand information, ensuring brand assets, messaging and values are translated into a variety of branded touchpoints. These key touchpoints for AddUp encompassed the following deliverables:

    • A series of custom, brand-right, vinyl wall graphics for their AM workspace and employee lounge
    • A series of custom, die cut signage pieces
    • A series of custom, window decals for all glass doors entering the facility
    • A series of framed art pieces for display around their corporate spaces
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