2021 - Graphic Village

Graphic Village Acquires Louisville-Based Mail Louisville Incorporated

Acquisition builds on Graphic Village’s variable print and mailing capabilities Graphic Village announced that it has purchased Mail Louisville, a variable print and mailing company based in Louisville, KY. This strategic move further strengthens Graphic Village’s variable print and mailing capabilities, expands the company’s presence in the Kentucky market and adds a SOC-II certified secure […]

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Print Is a Fan Favorite. But Why?

Blog, Thought Leadership / Caleb Conlin

Even in a world where interest in all things digital media continues to grow, something still draws people into the tangible and irresistibly tactile world of paper and ink. But why? What makes people fall in love with print? Is it the feel of paper? The smell of ink? Does foil make you swoon? Here’s

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The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now

Blog, Thought Leadership / Caleb Conlin

The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own

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Using an Online Print Portal Can Save You Time and Money

Blog, Thought Leadership / Caleb Conlin

You’ve probably heard about the many benefits of electronic storefronts. Or maybe you’ve heard of them as “e-commerce portals,” “branded portals,” or “web-to-print portals.” Whatever you call them, these useful tools allow you to store, manage, and customize your print projects online. Need 500 copies of a product brochure? Order them on demand without ever

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Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly

Blog, Thought Leadership / Caleb Conlin

If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and

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Relax & Enjoy: 3 Reasons Consumers (Still) Love Print

Blog, Thought Leadership / Caleb Conlin

When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. According to current research, information read in print is embedded more deeply in the brain, is more easily recalled, and is recalled

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Using Print to Connect Luxury Brands and Consumers

Blog, Thought Leadership / Caleb Conlin

In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. Luxury brands have known about this for decades, and have created these connections through elevated physical experiences. Yves Saint Laurent’s traveling pop-up hotel, Hermés’s “Hermesmatic” dip-dying experience, and Louis Vuitton and Supreme’s iconic shared store

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Graphic Village Acquires Muncie-Based T-Max Graphics

Acquisitions, News / Caleb Conlin

Graphic Village announced today it has purchased T-Max Graphics, a graphic design and large format printing company based in Muncie, Indiana. This strategic move augments Graphic Village’s large format printing services, expands the company’s presence to Indiana, and broadens their reach in the restaurant industry. T-Max Graphics, a specialist in wide-format printing, signage, vehicle wraps

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Is Brand Awareness Worth the Investment?

Blog, Thought Leadership / Caleb Conlin

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from one fascinating

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Graphic Village Honored with Seven 2021 Print Excellence Awards

Awards, News / Caleb Conlin

Graphic Village is proud to announce that we were recently honored with seven 2021 Print Excellence Awards from Graphic Media Alliance. Each year, Graphic Media Alliance holds its Print Excellence Awards Competition to recognize Ohio, Michigan and Northern Kentucky printers who have demonstrated excellence in 35 categories, with two out-of-region expert judges ranking them. This year’s judges were longtime Premier

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