An email marketing campaign can be a great way to attract new customers or retain and re-engage existing ones. But, as one of our clients found several years ago, without a way to track a campaign’s performance, its effectiveness is limited.
“This customer was sending out all these emails they weren’t following up on or doing anything with because they had no way to know if anyone was even opening them,” says Lisa Hohner, director of digital solutions. “They also had no way calculate their ROI.”
The solution: Captivate by Graphic Village. This robust marketing automation system, which we developed after extensive research in response to this particular client’s dilemma, is now being used on behalf of numerous customers. “Captivate has made a world of difference for many different types of customers,” Hohner says. “Now we are able to produce highly effective email campaigns, track their performance, and fine-tune them as needed.”