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Why Lifetime Customer Value Matters (A Lot)

2021-01-26T11:37:44-04:00January 21st, 2021|Tags: , , , , , , , , , , |

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? […]